Digital Marketing Platform Coordinator

We're reimagining the way Australians live, work, and play. We own and manage some of the most recognisable and loved retail destinations across Australia.
We're evolving our portfolio into destinations that offer a broad selection of retail, residential, and office spaces. Through our diverse portfolio, data-led decision-making, and nationwide development pipeline, we do things differently.
We are Vicinity.
Role purpose

The key role purpose of the Digital Marketing Platform Coordinator is to provide support to the centre and national teams from a digital perspective. Working with multiple digital products daily and a high volume of non-technical queries via the online portal, Zendesk, the Digital Marketing Platform Coordinator educates and guides end users through their platform issues referencing training and user guides. This role provides support to the systems that power Vicinity's omni-channel digital services, websites and apps, through task creation and digital execution. The Digital Marketing Platform Coordinator is customer obsessed and holds the retailers and customers at the heart of all decisions, work and accomplishments.

Key Accountabilities

Marketing Coordination

• Manage the Vicinity Centre Zendesk support instance including reporting on support volumes.
• Propagate and keep up to date the Marketing Help Centre, including reporting of articles effectiveness.
• Execute all MarTech systems on/off boarding systems and procedures to ensure digital safety and compliance measure are adhered to.
• Take CMS improvement requests and understand the stakeholder and business need for this request to progress to the digital delivery team.
• Assist marketing teams deliver their day-to-day tasks across retail and consumer products such as, CMS, Adobe Campaign Standard, Centre Applications, Online Portals and Social Media Platforms.
• Look for continuous improvement opportunities in reference material, inform product
• enhancements and assist in delivering new platforms to the business.
• Supporting processes related to end-to-end release activities across digital product
• management.
• Collaborating with and providing support to Development, Design and Deployment teams
• Creating and maintaining product documentation (including user manuals) and assist in training of end users.
• Coordinating customer support request triage, release approvals and support production
• deployments.
• Responding to centre and national questions and coordinating the resolution of issues.
• Allocate ongoing remediation and maintenance tasks.
• Providing input into improving solutions for national and centre teams and feature testing.
• Be responsible for the scheduling of centre and national eDMs.

Key Role Relationships

• Vicinity Centres Marketing team members (Nationally)
• Digital Marketing Team (Head Office)
• Digital Delivery Team (Head Office)
• Third party agencies that provide support to the MarTech stack

Experience & Capabilities
ESSENTIAL EXPERIENCE (what you have done)

• An experienced professional with a background in a digital environment.
• Demonstrated understand of Zendesk, Jira and website CMS.

CRITICAL KNOWLEDGE (what You Need To Know)

• Strategic mindset with the ability to guide and influence in a complex environment, drive a long-term approach to maximising value and executing the strategic priorities of the organisation.
• Digitally savvy and aware with the mindset and capabilities to drive and execute a seamless customer and business experience.
• Excellent written and verbal communication skills coupled with good task management.
• Ability to talk to stakeholder and understand their requirements.
• Organised, goal oriented, and an ability to develop and maintain effective relationships working in small and large groups.
• Ability to identify new ideas and transform them into new products, services and processes that drive commercial outcomes through a shared strategic vision.
• Ability to move quickly and easily to navigate and implement change efforts to optimise productivity and areas of focus.
• Known for an ability to manage strategic relationships and an outstanding ability to influence in order to drive positive outcomes.
• Curiosity, passion and ambition with a customer centric mindset.
• Sound judgement and the ability to make decisions and present recommendations with clarity and conviction.
• An independent and great problem solver with strong decision-making ability and result orientation.
• High attention to detail.

CAPABILITIES (what You Can Do)

• Develop Strong Stakeholder Relationships – Identify, nurture and strengthen diverse stakeholder relationships – Foundational.
• Strategic Thinking – Apply a proactive, future-oriented process that involves analysing complex situations, anticipating challenges, and developing actionable strategies to achieve long-term goals – Foundational.
• Consumer-Led – Proactively anticipate emerging consumer behaviours and trends to inform the Brand & Marketing Strategy – Foundational.
• Customer Focused – Understand various customer stakeholders and always consider their needs when making decisions – Foundational.
• Data Driven Decision Making – Use data, metrics and facts to guide decisions, rather than relying on intuition or experience – Foundational.
• Digital Acumen – Understand and effectively use digital technologies and channels to develop strategies driving growth and engagement in the digital space – Advanced.
• Demonstrate Financial Acumen – Understand how the business operates, the market dynamics and what must be done to be a successful business, both for the short term and longer term – Foundational.
• Problem Solving – Use logic and methods to solve problems with effective solutions – Foundational.
• Effective Communication – Convey messages effectively, enhancing their ability to engage, inform and inspire their audience – Intermediate.
• Brand Positioning – Design the Centre's offering and image to occupy a distinctive place in the mind of the target market – Foundational.
• Brand & Marketing Financial Governance – Know what must be done to demonstrate responsible and commercial stewardship of Marketing Promotional Funds – Foundational.
• Digital Marketing – Use digital marketing channels to engage, inform and influence customers to be aware of us, to consider us, and to shop with us – Advanced.
• Digital Marketing Products & Platforms – Leverage digital tools and technologies to optimise marketing processes and enhance customer experiences – Advanced.
• Market & Consumer Research – Find, gather, analyse and interpret a wide array of information to solve business problems – Foundational.

PERSONAL ATTRIBUTES (who You Are)
You consistently demonstrate and role model the behaviours that bring the Vicinity values to life:

Respect

• We listen to and acknowledge each other's views
• We have difficult conversations with care

Integrity

• We back our words with the right actions
• We do the right thing, no matter the situation

Customer Focus

• We nurture a genuine connection with our customers
• We consider customer needs when making decisions

Collaboration

• We invite the right people to the table
• We balance consensus with decisive actions

Excellence

• We always strive to improve
• We share our challenges and celebrate the wins

Why Vicinity?

Benefits
Our benefits program focuses on creating an awesome place to work in which our people are rewarded and recognised. This includes:

• Flexible working options
• Birthday leave & purchased additional leave
• $1,000 worth of VCX securities rewarded for eligible team members
• Internal mentoring program
• Generous Parental Leave

We live and work by our values of Respect, Integrity, Customer Focus, Collaboration and Excellence. They are the foundation to everything we do and provide us a north star with which we can shape meaningful places where communities connect.

At Vicinity we embrace and celebrate diversity and are committed to creating an inclusive work environment where we attract, retain and develop our people regardless of gender identity, ethnicity, sexual orientation, disability and age. Applications are encouraged from all sectors of the community and we strongly encourage applications from the Aboriginal and/or Torres Strait Islander community.
Our people and our Employee Advocacy Groups (Gender Balance, Cultural Diversity, Disability & Access and Pride & Allies) actively build community and provide allyship within Vicinity. If you'd like to speak to someone to understand what it's like firsthand to work here, please reach out to our Talent Acquisition team.
Role
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Email:
Phone:
(request to speak to our Talent Acquisition team)
Note:
To
be eligible to apply for this position, you must have existing, relevant Australian work rights. At the later stages of the recruitment process the shortlisted candidate/candidates will be required to undergo a Criminal History Background/Police Check as a mandatory part of the process. Additional qualification checks may also be required dependant on role and level.