Ecosystem and Events Lead

Firmable is Australia's definitive B2B database that helps businesses drive smarter decisions and outperform by knowing more about their leads, customers, and candidates than ever before. We're a
start-up with strong investor backing

and are dedicated to building out a team of smart, innovative, and collaborative individuals who love operating in dynamic, fast-paced environments.

Responsible for building and activating the Firmable ecosystem, you'll help amplify our brand, build our presence in the Australian sales community, and drive referrals through a strong network of partners and influencers. You'll be the key connector between Firmable and our ecosystem of sales leaders, GTM partners, and industry voices – engaging them through events, co-marketing programs, and strategic partnerships that fuel awareness and demand.

You're the perfect person for this role

if you love bringing people together through events and are skilled at building authentic relationships that drive tangible business outcomes. You're the type of person who gets a thrill from designing a new event, seeing it packed with engaged attendees, and then tracking the leads that flow from it. You thrive in fast-paced, high-growth environments where taking initiative is celebrated, and you're naturally highly organised and detail-oriented – the kind of person who never lets a follow-up slip through the cracks or forgets to confirm a venue booking.

Key Responsibilities

Events & Community Activation (30%)

• Events Management:

Lead planning and execution of regular, small-format events people), roundtables, networking functions, and panels across key cities in Australia – including regular meetup series and flagship events
to create consistent touchpoints with prospects, customers and partners to ultimately drive engagement and conversions
- Webinars:

Own Firmable's monthly webinar program – from topic planning to promotion and follow-up. Partner with internal and ecosystem voices to deliver high-value sessions that build awareness, generate leads, and strengthen our community.
- Calendar Planning:

Develop and manage an ecosystem calendar across events, campaigns, and partner activations
to ensure coordinated, year-round presence in key markets and maximise event attendance

Partner & Influencer Ecosystem (30%)

• Partner Onboarding:

Identify and onboard high-value ecosystem partners including sales consultants, agencies, tech vendors, and communities aligned with our target audience
to build a network of advocates who actively refer and promote Firmable
- Influencer Activation:

Activate external influencers and partners to drive LinkedIn content creation, social awareness and referral sign-ups through the affiliate program (e.g. via First Promoter platform)
to increase organic reach and credibility
- Relationship Management:

Manage partner relationships to drive referrals, co-marketing opportunities, and ongoing engagement that supports Firmable's revenue goals
to convert partnerships into measurable pipeline contribution

Demand Generation & Marketing (30%)

• Lead Generation:

Drive measurable lead generation and
referral growth

through ecosystem initiatives – creating consistent top-of-funnel opportunities
- Brand Recognition:

Establish Firmable as a thought leader in the Australian sales community
to achieve step-change growth

in inbound pipeline and brand recognition
- Co-Marketing Campaigns:

Collaborate with marketing to run co-branded campaigns, content, and webinars with partners
to amplify reach and generate qualified leads
- Performance Tracking:

Track and report on partner and event engagement metrics – including sourced pipeline, referral conversions, participation rates, and campaign impact
to demonstrate clear ROI and optimise future initiatives
- Tactical Experimentation:

Experiment with new engagement tactics such as ambassador programs, Slack/LinkedIn groups, or content collaborations
to discover scalable, low-cost channels for audience growth and lead generation

Cross-Functional Collaboration (10%)

• Internal Alignment:

Act as the bridge between sales, marketing and product to ensure the partner voice informs product development and go-to-market initiatives
to create feedback loops that improve product-market fit and partner satisfaction
- Enablement Materials:

Develop scalable partner communications and enablement materials to keep key contacts informed on product updates and opportunities
to maintain engagement and make it easy for partners to promote Firmable

Key Skills and Attributes

• Relevant Experience:

3+ years of experience in partnerships, community building, events, and marketing – ideally in a B2B SaaS or sales-focused environment. Strong events experience is essential – specifically with small-format, tactical meetups rather than large conferences
- Marketing Mindset:

Understanding of demand generation metrics and how events and ecosystem initiatives contribute to pipeline growth and business outcomes
- Highly Organised:

Detail-oriented and able to manage multiple initiatives simultaneously – from event logistics to campaign coordination, ensuring nothing falls through the cracks
- Ecosystem Building:

Proven experience developing and managing partner or influencer contacts, including outreach, and activation that drives measurable referrals and engagement
- Events Expertise:

Hands-on event planning experience across both virtual and in-person formats, with proven ability to spin up low-cost, high-engagement tactical meetups quickly and efficiently
- Relationship Management:

Strong communication and relationship management skills – comfortable engaging with everyone from solo consultants to large-scale partners, and able to represent the Firmable brand professionally
- Cross-Functional Collaboration:

Collaborative mindset and ability to work cross-functionally across marketing, sales and product teams to align ecosystem initiatives with business goals
- Creative Experimenter:

Creative thinker who loves experimenting with new engagement tactics and formats to discover what drives the best results
- Self-Starter:

Thrives in fast-paced, dynamic environments and can build from zero with minimal direction

Why Join Firmable?

• Build something from the ground up

– own and shape Firmable's ecosystem and events strategy in a high-impact marketing role that directly influences pipeline growth
- Direct leadership exposure

– work closely with the CRO (Tara Salmon) and senior leadership to drive a key growth pillar for the business
- Collaborative and ambitious team

– join a fast-growing start-up backed by strong investors including AirTree, with a clear mission and supportive culture
- Flexible hybrid working

– Melbourne-based role with remote-friendly flexibility. We love working 3 days in the office, typically Tuesday-Thursday, so we can connect as a team in person
- Make a real impact

– this is an ecosystem-focused role where your events, partnerships and new initiatives will directly drive new leads, referrals and establish Firmable as the thought leader in Australian sales tech

What Success Looks Like

Success in this role will be measured by increased growth in demand generation – specifically, the number of qualified leads and referrals generated through events, partnerships, and influencer activations that contribute to monthly pipeline targets. You'll also be accountable for establishing Firmable's presence as a thought leader through consistent event attendance, partner engagement rates, and brand visibility in the Australian sales community.

About Firmable

Firmable is Australia's #1 AI sales intelligence platform helping businesses drive smarter decisions and outperform by knowing more about their leads, customers, and candidates than ever before. Our platform provides access to the largest database of companies in one place with a rich set of attributes – from table stakes like location, industry, and employees; to next-gen data points such as company tech stacks, web traffic, and reviews; and deep local information including ABN mapping. It allows sales and marketing teams to accelerate growth and better engage with their customers; helps recruiters identify and attract the right candidates; and saves time for anyone seeking reliable market intel.

Learn more about us here:

 

If you are looking for your next opportunity and want to work for a dynamic, fast-paced tech company where you can make a real impact – apply today.

Applications open 5 November and close 19 November. Interviews occur on a rolling basis.