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Senior Commercial Marketing Manager
2 weeks ago
Join Doltone Hospitality Group – a renowned leader in premium events, hospitality and lifestyle experiences. We are seeking an experienced, data-driven and commercially-minded Senior Commercial Marketing Manager to take the reins on digital performance, media buying and marketing strategy across our venues and brands.
About the Role:
As Senior Commercial Marketing Manager, you will be responsible for leading media buying and performance marketing across all Doltone Hospitality Group (DHG) venues and markets. Your key focus will be driving a strong return on marketing investment (ROMI) across both online and offline channels while supporting the growth of our digital platforms and customer experience.
This is a 6-month contract role with the potential to transition into a permanent full-time position for the right candidate.
Your Responsibilities:
- Lead the planning, execution, and optimisation of all media buying and performance channels across DHG brands.
- Deliver measurable returns on both digital and traditional media spend.
- Develop and own the performance marketing framework, including tracking, testing, and analytics across acquisition channels.
- Collaborate with internal teams to enhance DHG websites and eCommerce capabilities.
- Manage and maintain the backend WordPress CMS, Google Tag Manager, GA4, and 3rd-party tracking tools (pixels/floodlights).
- Provide digital marketing insights and contribute to strategic planning and campaign briefs.
- Act as an internal expert, mentoring and upskilling the broader marketing team in digital and performance marketing best practices.
- Ensure all strategies and executions comply with RSA/RSG, legal regulations, and company policies.
What We Are Looking For:
- Proven experience in senior digital or performance marketing roles, ideally within hospitality, lifestyle or eCommerce sectors.
- Strong hands-on experience with media buying, digital performance metrics, and data analytics.
- Proficiency with WordPress CMS, Google Tag Manager, GA4, and performance tracking tools.
- Demonstrated ability to manage budgets, analyse marketing ROI and deliver insights that drive business outcomes.
- Clear communicator with strong stakeholder management and cross-functional collaboration skills.
- A strategic thinker with a passion for customer-centric, data-led marketing.
Doltone Hospitality Group use is an equal opportunity employer committed to gender equity and workplace diversity. We strongly encourage applications from Aboriginal and Torres Strait Islander peoples.
We thank all applicants for their interest. Please note that only shortlisted candidates will be contacted for an interview. All applications will be handled with the strictest confidence.
Why Join Us?
At Doltone Hospitality Group, we pride ourselves on delivering exceptional experiences. You will be part of a high-performing, creative and collaborative team that thrives on innovation and excellence. This is a unique opportunity to shape the marketing future of one of Australia's most respected hospitality groups.
