Digital Marketing Coordinator

4 days ago

Rosebery New South Wales, Australia Bydee Full time $60,000 - $90,000 per year

Digital Marketing Coordinator ~ 10-month contract

About the Role

We're seeking a commercially minded Digital Marketing Coordinator to drive end-to-end growth across our digital ecosystem. This pivotal role is responsible for delivering strategic campaigns that build brand visibility, drive traffic, and maximise customer lifetime value for our globally recognised Australian swimwear brand.

Reporting to the Director of Digital, you'll manage digital initiatives across paid acquisition, CRM, loyalty, and affiliates, and have the opportunity to step up and support broader digital opportunities when needed, further growing your strategic and managerial skill set.

Key Responsibilities

  • Execute a comprehensive digital growth strategy aligned to brand goals and commercial targets.

  • Manage our external agency partners to optimise paid campaigns across Google Ads, Meta, TikTok, and YouTube — overseeing targeting, creative briefing, pacing, and performance reporting.

  • Lead CRM and lifecycle marketing, including segmentation, automated flows, campaign content, A/B testing, and analysis to drive engagement and repeat purchase.

  • Support the ongoing strategic development and execution of our loyalty program, partnering with the eCommerce Coordinator to strengthen customer retention and LTV.

  • Develop affiliate relationships, including publishers and platforms, to drive incremental revenue and ensure cohesive channel growth.

  • Monitor and report on key digital metrics (ROAS, MER, CAC, CVR, LTV), uncovering actionable insights and optimising strategy to hit targets.

  • Collaborate closely with creative lead and content team to ensure digital assets align with both brand storytelling and performance objectives.

  • Contribute to commercial planning, including paid budgets, affiliate commissions, and forecasting digital channel performance.

What You'll Bring

  • 3+ years' experience in digital marketing with proven strength across
    paid media, CRM, loyalty, and retention

.

  • Deep understanding of platforms such as Google Ads, Meta, TikTok, YouTube, and Klaviyo (or similar CRM tools).

  • Experience owning lifecycle marketing strategies and loyalty initiatives to drive customer repeat and lifetime value.

  • Strong analytical skills with the ability to interpret data, derive insights, and drive commercial outcomes. Interest in leveraging AI for growth is a plus.

  • Familiarity with eCommerce platforms, especially Shopify (highly regarded).

  • Experience managing affiliate programs and working with external digital agencies.

  • Highly organised with excellent communication skills and a solutions-focused, collaborative approach.

  • A degree in Marketing, Business, Communications, or a related field is preferred but not essential.

Why You'll Love It Here

This is an opportunity to take ownership of digital growth for a leading Australian brand with a strong international presence. You'll be part of a passionate team that values creativity, data-led decisions, and pushing the boundaries of what's possible in eCommerce.

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