Automation Specialist

At Officeworks we make bigger things happen. Our customers, our team, and our community are our heart and soul. And if our brilliant people have taught us anything, it is that we can do all kinds of incredible things, each and every day.

Fast paced. Innovative. Inspiring. With close to 10,000 team members and a national footprint of more than 173 retail stores Australia wide – we're focused on delivering a wide range, low price and great service. We're about inspiring new ideas and thinking outside the box. We're about kicking goals, having a laugh and pushing each other. We are about being rewarded and supported. We're about teaching a customer something new and supporting the community. We're about making a difference.

Officeworks is Australia's leading retailer of office products and solutions, with a national footprint and a strong focus on delivering exceptional customer experiences. As part of our strategic investment in Marketing Technology (MarTech) and data infrastructure, we're looking for a Marketing Automation Specialist to join our Martech & Audience team.

In this role, you'll provide technical oversight and support for automated campaigns within our CRM platforms, including Adobe Campaign Classic, delivering personalised, multi-channel campaigns that drive customer engagement. You'll also play a key role in integrating cutting-edge customer data technologies, implementing automation frameworks, and providing guidance to marketing teams.

What You'll Do

• Support the end-to-end execution of personalised, multi-channel campaigns from build to testing and deployment.
• Design, develop, and optimise automated workflows, triggers, and customer journeys. Including assisting with creating personalised email templates using HTML and dynamic content'
• Manage data integration processes and initiatives, including consent management
• Troubleshoot automation issues and ensure accurate, timely campaign delivery.
• Provide training, guidance, and documentation for marketing teams to maximise platform usage.
• Support platform updates and changes
• Stay current with CRM technologies, marketing automation tools, and industry best practices.

This role is hybrid, with 3 days a week based at our Chadstone Support Office.

What We're Looking For

• 3–5 years' experience in marketing automation, with hands-on experience in Adobe Campaign Classic essential.
• Strong understanding of automation principles, workflow design, and data integration.
• Experience creating automation journeys with dynamic content and cross-functional collaboration.
• Experience managing data automation from data sources into the automation platform

Proficiency in SQL, HTML, JavaScript, APIs and  project management tools such as Jira and MondaySelf-motivated, detail-oriented, and able to manage multiple projects in a fast-paced environment.

• Tertiary qualification in Marketing or Communications preferred; CRM/automation certifications a plus.
• Experience in retail or franchise environments is highly regarded but not essential.

If you're searching for an organisation that's truly committed to its people, where you can thrive in a culture of togetherness, then join Officeworks and let's make bigger things happen – for all of us  We celebrate our teams' uniqueness by offering genuine team member benefits to the Officeworks family:

• We're all about giving you the flexibility you need to keep things balanced to suit your individual needs. 
• Enjoy generous discounts across Officeworks, Geeks2U, Bunnings, Kmart, Target and the wider Wesfarmers brands.
• Access to our Officeworks benefits program for exclusive discounts and perks across entertainment, travel, lifestyle, and health.
• Our Growing Families Policy supports team members during the exciting and challenging times of expanding their family
• We prioritise safety, mental health and wellbeing, offering access to our Employee Assistance Program (EAP) as well as other ongoing programs
• Our Flexible Public Holidays Policy supports those who observe cultural or religious holidays different from the standard public holidays in Australia
• Take advantage of outstanding learning and development programs to support your career growth
• Explore fantastic career opportunities across the broader Wesfarmers Group.

At Officeworks, we operate best when our team represents the communities we serve.  We proudly commit to providing a safe and supportive work environment for our team.  We encourage applications from all candidates of all ages, cultures (including Aboriginal and Torres Strait Islander peoples), people with disabilities, and the LGBTQI+ community. #LI-MS and #LI-Hybrid