Commercial Insights Lead

We are committed to providing services for people with low vision or blindness by tailoring solutions to help overcome barriers and build independent and fulfilling lives.

We are united in our shared mission of creating opportunities, championing the rights of people with low vision or blindness, and building communities who share our mindset and ambition for accessibility and inclusivity.

With a strong culture of innovation, learning, flexibility and belonging, we live our values and allow our team members to be the best version of themselves inside and outside work.

The Commercial Insights Lead provides strategic analysis, reporting and modelling to enable data-driven decision-making across Marketing, Fundraising and Philanthropy. Acting as a key advisor to the Chief Marketing & Philanthropy Officer (CMPO), the role ensures insights are surfaced to maximise revenue, optimise campaigns and strengthen supporter engagement. This includes analysing performance across mass market giving, regular giving, mid-value and major donors, and planned giving. The role also acts as a commercial analyst, supporting campaign optimisation, identifying opportunities and ensuring recommendations align with governance policies and systems set by the Technology team.

Key Focus Areas:

• Provide strategic insights and analysis across all giving streams (Individual Giving, Regular Giving, Mid and Major Gifts, Planned Giving) to identify opportunities for revenue growth and donor retention.
• Model and forecast donor behaviour, including acquisition, upgrade, lapse and reactivation trends.
• Support targeting and segmentation strategies to strengthen donor journeys and campaign outcomes.
• Recommend evidence-based approaches to maximise ROI across marketing and fundraising investments.
• Act as the central point of expertise for surveys and research across Marketing and Philanthropy, including annual awareness surveys, donor satisfaction surveys and ad-hoc market research.
• Critically review survey design, ensuring questions are relevant and data collected is actionable.
• Analyse and interpret survey data to surface key insights that inform strategy, campaign design and supporter engagement initiatives.
• Share findings across teams, helping to align activities with supporter needs, perceptions and brand positioning.
• Act as the CMPO's right hand for data-driven decision-making, reports and ensuring insights inform executive planning.
• Partner with the Supporter Growth & Experience team (dotted line) to optimise Individual Giving and Regular Giving outcomes.
• Collaborate with Philanthropy and Planned Giving teams to surface insights that drive major donor engagement and estate planning strategies.
• Work closely with Digital and Marketing teams to provide second-eye review of campaign metrics, advertising value and audience targeting.
• Liaise with the Technology and Data Governance teams to ensure compliance with enterprise data policies.
• Develop and deliver regular dashboards, reports, and forecasts that measure performance across marketing and fundraising portfolios.
• Analyse digital campaign results, providing insights into ROAS, conversion rates and supporter value.
• Apply propensity modelling to predict donor behaviour (IE likelihood to upgrade, lapse or bequeath), enabling smarter targeting and investment decisions.
• Identify and share benchmarks, trends and best practice learnings to inform investment and resource allocation.
• Support financial planning and KPI setting with evidence-based insights.
• Test and pilot new approaches to donor segmentation, lookalike audience targeting and campaign optimisation.
• Design and evolve predictive models to inform acquisition, reactivation and retention strategies, ensuring continuous improvement in supporter engagement outcomes.
• Provide recommendations on value-for-money advertising channels and tactics based on data.
• Identify process improvements to strengthen insight generation and ensure reporting scalability.
• Models collaboration, creativity, candour and curiosity in team culture.

Skills & Experience:

• Tertiary qualifications in Business, Commerce, Economics, Marketing Analytics or related field.
• Significant experience in commercial analysis, data insights or fundraising/marketing analytics.
• Strong skills in financial modelling, forecasting and campaign ROI evaluation.
• Advanced proficiency in Microsoft Excel (including pivot tables, Power Query, advanced formulas, and data visualisation).
• Proven ability to use business intelligence and reporting tools (IE Power BI or equivalent) to surface insights.
• Proficiency with CRM systems and marketing analytics platforms (IE Salesforce, Snowflake, Google Analytics or similar).
• Demonstrated ability to analyse donor or customer data to drive acquisition, retention and revenue growth.
• Strong understanding of digital campaign metrics including ROAS, audience segmentation, and channel optimisation.
• Experience working with commercial and / or membership-based organisations desirable.
• Excellent collaboration and stakeholder management skills, with ability to translate complex data into actionable recommendations.
• Strong commercial acumen with a proactive, sales and solutions-focused mindset.
• High attention to detail, data governance awareness and commitment to compliance.

Benefits that Guide Dogs offer:

As a member of the Guide Dogs team, you will have access to a wide range of benefits tailored to your needs.

• A competitive remuneration package is available commensurate with skills and experience, which includes tax free salary packaging of up to $15,900.
• EAP - Get support when you need it with Employee Assistance Program counselling sessions.
• Me Days – Receive two paid days per year to support your health and wellbeing.
• Paid Parental Leave – take time to bond with your new child with 15 weeks paid leave after qualification period
• The option to purchase up to 4 weeks additional leave each year.
• Employee benefits program and Reward and Recognition program.
• Annual flu vaccinations.
• Support for your professional development including paid study leave and educational assistance.
• Join an organisation that makes a meaningful and positive impact on our society.

Guide Dogs Values:

• Our clients come first in everything we do
• Walk the Talk - The buck stops with us. So we keep our word and keep going, no matter what.
• Lead with Head and Heart - Forever focused on our purpose and mission, we combine care and careful planning to deliver successes worth celebrating.
• Lift each other - From a guiding hand to a high five, we unleash and acknowledge everyone's potential.
• Never stop exploring - We're fearlessly creative. We've always asked and answered the tough questions and if there's a better way, we'll find it.

Guide Dogs NSW/ACT are proud to be an inclusive workplace that reflects our clients and the broader community and are committed to providing a work environment in which everyone is included, treated fairly and with respect. We offer equal employment opportunity regardless of your disability, gender or gender identity, race, religion, sexual orientation, age, marital or domestic status, carer status, or political opinion.

If you require an adjustment within the recruitment process, please contact  to inform us of your preferred method of communication.