Marketing Manager

At MSX we exist to empower movers and makers to thrive in an ever-changing world, by harnessing our expertise and creativity to deliver an exceptional service powered by technology and innovative solutions.

The Role

The Marketing Manager plays a pivotal role in developing and executing marketing initiatives for our client to drive brand awareness, customer engagement, and revenue growth through aftersales services and activities.

This role requires a dynamic and innovative individual with a deep understanding of marketing strategies, consumer behavior, and industry trends.

The Marketing Manager will lead a team of marketing professionals and collaborate with stakeholders (OEM and dealers) to achieve agreed goals.

Key Responsibilities

Team Leadership

• Lead a cross-functional team, and engage stakeholders fostering a collaborative and innovative work environment.
• Delegate tasks, set priorities, and ensure the team are equipped to meet their goals effectively.

Dealer POS & Customer Support Implementation

• Lead dealer POS development and implementation initiatives to strengthen customer support/aftersales performance at retail level.
• Equip dealers with tools, training, and communication materials to enhance customer interaction and execution consistency.
• Develop and roll out customer facing materials for Aftersales programs across the dealer network.
• Ensure brand guideline compliance, making sure brand messaging and visuals are consistently reflected across all dealer and customer touchpoints, maintaining a strong and unified brand identity.
• Define clear goals and KPIs for dealer-facing initiatives, track performance, and adapt implementation in line with the overarching strategy.

Lead Management & Funnel Optimisation

• Oversee the end-to-end lead management process by defining, segmenting, and nurturing different lead types across the funnel to maximise conversion and customer lifetime value.
• Develop and implement data-driven lead management initiatives and targeted campaigns that drive quality leads, enhance customer engagement, and generate measurable sales revenue.

Campaign Development

• Plan, and execute new campaigns to generate increased customer satisfaction, engagement, retention and loyalty through dealer aftersales.
• Increase accessory sales across the dealer network through regular initiatives/programs.

Digital Marketing

• Oversee digital marketing efforts, including SEO, SEM, social media, email marketing, and content marketing.
• Develop and implement digital aftersales channels to build omnichannel capabilities and channels to cater for various customer purchasing preferences.

Program Launches

• Lead the marketing execution for new aftersales program launches, coordinating efforts between OEM and the dealer network to ensure successful market introduction

Engagement

• Establish and nurture relationships with key OEM's & dealer stakeholders
• Represent our OEM to the dealer network and internal stakeholders.

Budget Management

• Develop and manage the marketing budget, ensuring efficient allocation of resources to maximise ROI.

Data Analysis and Reporting

• Gather and analyse marketing data to generate insights, track performance against KPIs, and present reports to management.

Collaboration

• Collaborate closely with key stakeholders at OEM and dealer network to align marketing efforts with stakeholder expectations and business objectives.

About You

Qualifications and Requirements

• Bachelor's degree in marketing, Business, or a related field (master's preferred).
• Proven experience as a Marketing Manager in automotive or similar role.
• Strong understanding of marketing principles, consumer behavior and market trends.
• Excellent leadership and team management skills.
• Proficiency in digital marketing platforms, analytics tools, and CRM software.
• Exceptional communication, presentation, and interpersonal abilities.
• Creative thinker with the ability to develop innovative marketing strategies.
• Strong project management and organizational skills.
• Demonstrated success in implementing marketing programs, preferably in automotive.
• Ability to adapt to a fast-paced, dynamic environment.
• Experience in an automotive environment is highly desirable.

In addition to the core skills, experience and knowledge required to be a success, our ideal candidate will live by the MSX values of:

1. Getting it done.
2. Proving our words with our actions.
3. Creating a better tomorrow for our clients, every single day.
4. Fearlessly exploring new roads.
5. Delivering on our commitments.
6. Being exceptional teammates.

If you can demonstrate that you are committed to being fearless in the world of marketing and can deliver on our commitments to marketing on all levels, then we want to hear from you

What's in it for you?

When you join our team, you become part of the MSX International family. It's more than a job – it's the opportunity to build a career, make a difference, and be part of an exciting industry.

At MSX, our employees are the force behind our success. We are dedicated to empowering and encouraging our people and offer flexible working methods to suit all. We are an inclusion, organization who takes pride in our diverse workforce.

About MSX

With over 5,000 employees based in more than 80 countries across the globe, our proven track record means that we now partner with almost every car manufacturer on the market, providing industry leading expertise that spans:

• Consumer Engagement
• Parts, Accessories & Service Performance
• Actionable Insights
• Diagnostics & Repair Enhancement
• Warranty and Repair Efficiency
• Technical Information
• Learning Solutions
• Sales Performance

The MSX Purpose

We exist to empower Movers and Makers to thrive in our ever-changing world

The MSX Mission

We harness our expertise in mobility, the creativity of our global teams,

and the power of technology, to craft tailored, sustainable, and innovative solutions

The MSX Vision

To be the clients' first choice, recognised for our operational excellence and commitment to driving change and innovation in the mobility industry.