Brand Marketing Specialist

Brand Marketing Specialist

ONTAP Products

Frenchs Forest, Sydney

Brand Marketing Specialist

Full-time | $85, ,000 plus superannuation depending on experience

About Us

ONTAP Products is a leading Australian manufacturer of camping and outdoor equipment, supplying high-quality, rugged, portable products built to withstand the rigours of outdoor life.

Our flagship product - the ONTAP Portable Shower - is proudly designed and manufactured in Australia. Engineered for convenience and versatility, it's the perfect all-in-one solution for beach days, road trips, and camping adventures.

As we continue to expand both domestically and internationally through our digital channels, retail partnerships and affiliate programs, we're seeking an experienced Brand Marketing Specialist to lead our marketing direction, elevate our brand identity and drive awareness across multiple markets.

Why This Is a Great Opportunity

This is an exciting opportunity to make a real impact - you'll be the creative force shaping the brand identity of an emerging Australian success story. As a key member of our marketing team, you'll take ownership of developing and rolling out campaigns across both Australian and international markets. You'll be joining a fast-growing business where your ideas are valued, your voice is heard, and your work directly contributes to our future success. At ONTAP Products, we pride ourselves on our collaborative and entrepreneurial culture, where initiative, innovation and creativity are celebrated every day.

About the Role

Reporting directly to senior management, the Brand Marketing Specialist will take full ownership of ONTAP's brand marketing strategy and creative execution across digital, retail, and international channels.

You'll plan, coordinate, and implement campaigns that bring our products and our brand story to life.

Your focus will include:

• Developing and executing brand and marketing strategies across multiple markets and channels.
• Building a strong, cohesive brand identity and creative direction for all campaigns.
• Managing omnichannel marketing, including website, email, social media, retail, and affiliates.
• Conducting market research to identify and advise on new global opportunities and emerging trends.
• Overseeing creative development and briefing agencies and content creators on campaigns, photography, video and content.
• Managing multiple agencies, budgets, and timelines to deliver consistent, high-quality output.
• Advising on marketing strategy including product positioning, pricing, advertising and sales promotion, and distribution to maximise reach and profitability.
• Tracking and reporting campaign performance, ensuring ROI and continual improvement.
• Analysing consumer data and market trends to predict future preferences and refine campaign strategies for new and existing products.

What We're Looking For

• Bachelor's degree in Marketing, Communications or related discipline (mandatory).
• Minimum 5 years' experience in brand or marketing specialist roles, ideally with global or international brands.
• Proven experience developing and executing multi-market, multi-channel campaigns.
• Excellent understanding of digital marketing social, website, SEO/SEM, email, and analytics.
• Strong creative sense and ability to translate brand purpose into content and storytelling.
• Confident managing external agencies and working cross-functionally with sales, operations, and design.
• Proven ability to create engaging, brand-aligned content across digital platforms, including social media, email marketing, and website campaigns that drives audience engagement and strengthens brand storytelling.
• Strategic thinker with strong analytical and communication skills.

Key Competencies for Success

• Creative and strategic mindset with strong attention to detail.
• Exceptional communication and collaboration skills.
• Data-driven decision-making and problem-solving.
• Ability to manage multiple projects, budgets, and deadlines.
• Passion for the outdoors and authentic Australian brand values.

The Benefits

• Salary $85, ,000 + super
• Work with a proud Australian brand expanding globally.
• Genuine career growth in a supportive, high-performance culture.

Employer Questions

Your application will include the following questions:

Which of the following statements best describes your right to work in Australia?

How many years' experience do you have as a Brand Marketing Specialist or in a similar marketing role?

Have you completed a qualification in Marketing, Communications or a related field?

Do you hold a current Australian driver's licence?

Do you have access to a vehicle for work-related travel if required?

Have you previously worked with a global or international brand?

Ready to Make Your Mark?

If you're a creative, strategic marketing professional ready to shape the voice of a growing Australian outdoor brand, we'd love to hear from you.

Apply now with your CV and cover letter, outlining your experience and achievements.

Applications close: 10th December