Campaigns Specialist

3 days ago

St Leonards, New South Wales, Australia Guide Dogs NSW ACT Full time

We are committed to providing services for people with low vision or blindness by tailoring solutions to help overcome barriers and build independent and fulfilling lives.

We are united in our shared mission of creating opportunities, championing the rights of people with low vision or blindness, and building communities who share our mindset and ambition for accessibility and inclusivity.

With a strong culture of innovation, learning, flexibility and belonging, we live our values and allow our team members to be the best version of themselves inside and outside work.

The Campaigns Specialist Gifts in Wills is responsible for developing and implementing a variety of campaigns to grow the pipeline of supporters who are considering a gift in their Will to Guide Dogs to support sustainable revenue growth. This role focuses on acquisition and upgrade and is responsible for developing and implementing a variety of digital, print and face to face campaigns to identify, engage and cultivate prospective bequestors.

Key focus areas:

  • Develop and implement an integrated multi-channel marketing strategy that incorporates direct marketing, telemarketing, DRTV and digital platforms to grow the gifts in Wills pipeline.
  • Support the GIW events strategy to acquire, engage and convert bequest prospects.
  • Work in alignment with GIW-led engagement activities to convert interest generated at events and community activations into bequest prospects.
  • Prepare campaign reports and activities to provide insights to support continuous improvement
  • Support delivery of events, briefings, and campaigns to engage prospective bequestors.
  • Implement omni-channel donor journeys to deepen engagement fostering trust and long-term intent.
  • Coordinate with Supporter Experience and Journeys Manager to ensure acquisition pathways connect into automated journeys and stewardship streams.
  • Work with the GIW and broader Fundraising team to ensure acquisition aligns with supporter journeys and long-term growth objectives.
  • Collaborate across teams to share insights and leverage integrated campaigns
  • Provide regular feedback to Mass Fundraising and Philanthropy teams where prospects may transition into higher-value donor journeys.
  • Capture leads, conversations, and outcomes accurately in Salesforce.
  • Maintain an up-to-date and reliable acquisition pipeline.
  • Maintain an integrated campaigns schedule to facilitate effective multi-channel communications.
  • Provide regular reporting, analysis, and insights to monitor acquisition effectiveness.
  • Provide support, feedback and training to the Supporter Liaison – Gifts in Wills coordinator to ensure they fulfill their role effectively to deliver the business plan.
  • Contribute to ongoing refinement of acquisition strategies.
  • Provide recommendations to improve supporter engagement and conversion.
  • Stay up to date with sector best practice in bequest acquisition.
  • Benchmark performance against sector GIW/bequest pipeline metrics to inform strategy.

Key Experience & Skills:

  • Demonstrated experience in fundraising, campaign management, supporter engagement management or sales with measurable growth outcomes.
  • Strong interpersonal and communication skills, with ability to engage and influence prospective supporters with potential for face-to-face interaction at events.
  • Proven ability to plan and execute outreach/engagement strategies across multiple channels.
  • Highly organised, with strong attention to detail and accurate record keeping.
  • Experience working with CRM systems (ideally Salesforce) and managing supporter data.
  • Collaborative team player with the ability to partner across multiple teams and functions.
  • Results-driven mindset with capacity to analyse and report on performance.
  • Experience working in community engagement or event-based fundraising contexts (IE GIW, activations, supporter events) with the ability to convert participant interest into long-term donor intent.

Benefits that Guide Dogs offer:

As a member of the Guide Dogs team, you will have access to a wide range of benefits tailored to your needs.

  • A competitive remuneration package is available commensurate with skills and experience, which includes tax free salary packaging of up to $15,900.
  • EAP - Get support when you need it with Employee Assistance Program counselling sessions.
  • Me Days – Receive two paid days per year to support your health and wellbeing.
  • Paid Parental Leave – take time to bond with your new child with 15 weeks paid leave after qualification period
  • The option to purchase up to 4 weeks additional leave each year.
  • Employee benefits program and Reward and Recognition program.
  • Annual flu vaccinations.
  • Support for your professional development including paid study leave and educational assistance.
  • Join an organisation that makes a meaningful and positive impact on our society.

Guide Dogs Values:

  • Our clients come first in everything we do
  • Walk the Talk - The buck stops with us. So we keep our word and keep going, no matter what.
  • Lead with Head and Heart - Forever focused on our purpose and mission, we combine care and careful planning to deliver successes worth celebrating.
  • Lift each other - From a guiding hand to a high five, we unleash and acknowledge everyone's potential.
  • Never stop exploring - We're fearlessly creative. We've always asked and answered the tough questions and if there's a better way, we'll find it.

Guide Dogs NSW/ACT are proud to be an inclusive workplace that reflects our clients and the broader community and are committed to providing a work environment in which everyone is included, treated fairly and with respect. We offer equal employment opportunity regardless of your disability, gender or gender identity, race, religion, sexual orientation, age, marital or domestic status, carer status, or political opinion.

If you require an adjustment within the recruitment process, please contact  to inform us of your preferred method of communication.

  • Marketing Specialist

    2 days ago

    St Leonards, New South Wales, Australia RSL LIFECARE LIMITED Full time $80,000 - $120,000 per year

    At our core, RSL LifeCare provides care and services to veterans and seniors who live in our communities or are receiving support at home. Our vision ofcreating proud communities living their best livesis at the heart of everything we do as we continue to build upon our legacy of supporting veterans and their families for more than 100 years.This is an...

  • Single Giving and Mid Donors Specialist

    7 days ago

    St Leonards, New South Wales, Australia Guide Dogs NSW ACT Full time $90,000 - $120,000 per year

    We are committed to providing services for people with low vision or blindness by tailoring solutions to help overcome barriers and build independent and fulfilling lives.We are united in our shared mission of creating opportunities, championing the rights of people with low vision or blindness, and building communities who share our mindset and ambition for...

  • Bequest (BQ) Acquisition Specialist

    2 weeks ago

    St Leonards, New South Wales, Australia Guide Dogs NSWACT Full time $80,000 - $100,000 per year

    The Bequest (BQ) Acquisition Specialistat Guide Dogs NSW/ACT supports the growth of the charity's bequest pipeline by identifying, engaging, and cultivating prospective bequestors. This role focuses on acquisition activity in the early stages of the bequest journey, working collaboratively with the Gifts In Wills (GIW) team, Key Relationship Managers, and...

  • Social Media

    3 days ago

    St Leonards, New South Wales, Australia Scaleup HR Full time

    Kickstart Your Career in a Growing FMCG CompanyOur client is a well-known FMCG brand experiencing rapid growth. They are looking to appoint a Social Media & Content Assistant to join their team in St Leonards.In this role, you will report to the Marketing Specialist and be responsible for the day-to-day management and growth of our social media platforms....

  • Customer Onboarding Specialist

    2 weeks ago

    St Leonards, New South Wales, Australia LexisNexis Full time $80,000 - $120,000 per year

    LexisNexis is a global leader in providing industry-leading legal content to professionals across various markets. Our cutting-edge information solutions uphold the law across borders as the world and technology evolve.About The TeamAn exciting opportunity has arisen to join us as the Pre & Post Sales/Customer Onboarding Specialist at LexisNexis (part of...

  • Supporter Experience

    7 days ago

    St Leonards, New South Wales, Australia Guide Dogs NSW ACT Full time $60,000 - $120,000 per year

    We are committed to providing services for people with low vision or blindness by tailoring solutions to help overcome barriers and build independent and fulfilling lives.We are united in our shared mission of creating opportunities, championing the rights of people with low vision or blindness, and building communities who share our mindset and ambition for...

  • Client Services

    3 days ago

    St Leonards, New South Wales, Australia Maxlife Care Full time $60,000 - $80,000 per year

    Maxlife Care -Who we areMaxlife Care is a leading provider of specialist high-needs disability care. Led by a team of dedicated doctors, nurses and experienced support workers, we partner with our participants to provide quality care and personalised services designed to meet their complex care needs.Our goal is to provide a better quality of life for our...

  • Digital Marketing Specialist

    2 weeks ago

    St Leonards, Australia RSL LifeCare Full time

    RSL LifeCare is a leading not-for-profit organisation focused on enriching the lives of veterans and seniors. Established in 1911, we are driven by our vision to create proud communities, living their best lives. We are dedicated to helping all individuals under our care thrive, every day. We are seeking an experienced and results-driven Digital Marketing...

  • Digital Marketing Specialist

    4 days ago

    St Leonards, Australia IQVIA Full time

    We are currently seeking a talented Digital Marketing Specialist to join our Multichannel Fulfilment Partner Department in our North Sydney office. As a key member of our team, you will play a pivotal role in driving revenue growth by leveraging our innovative solutions. These solutions encompass multichannel promotional communications targeted towards...

  • Digital Marketing Specialist

    4 days ago

    St Leonards, Australia RSL LifeCare Full time

    RSL LifeCare is a leading not-for-profit organisation focused on enriching the lives of veterans and seniors. Established in 1911, we are driven by our vision to create proud communities, living their best lives. We are dedicated to helping all individuals under our care thrive, every day. We are seeking an experienced and results-driven **Digital Marketing...

  • Marketing Specialist

    7 days ago

    St Leonards, Australia FREEMEN NUTRA GROUP AUSTRALIA PTY LTD Full time

    **Company overview**: Freemen Nutra is committed to helping our clients in the food and beverage, dietary supplement, personal care and animal nutrition markets bring their innovative ideas to life as a leading raw ingredients distribution company. Our exceptional, ethically sourced ingredients provide the solutions to our clients’ brand needs to enhance...

  • Marketing & Communications Specialist

    2 weeks ago

    St Leonards, Australia Beaumont People Full time

    **Marketing and Communications Specialist** Are you passionate about healthcare and medical research? Would you like to work for a young charity and manage your own projects? Do you want to use your creativity to make content that inspires giving? - Sydney based with hybrid work opportunities and competitive salary package. - Collaborative culture,...

  • Bequest Specialist

    4 days ago

    St Leonards, Australia NORTH Foundation Full time

    About the role Main Purpose The Bequest Specialist will lead the implementation and growth of the NORTH Foundation’s Bequests Program to drive philanthropic giving and expand the bequest pipeline. Collaborating closely with the fundraising team and beneficiary stakeholders, the Bequest Specialist will identify funding needs, deliver bequest training for...

  • Associate Specialist, Contact Center

    2 weeks ago

    St Leonards, Australia Mastercard Full time

    Our Purpose We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our...

  • Marketing Specialist

    1 day ago

    Saint Leonards, Victoria, Australia RSL LifeCare Full time $80,000 - $120,000 per year

    At our core, RSL LifeCare provides care and services to veterans and seniors who live in our communities or are receiving support at home. Our vision of creating proud communities living their best lives is at the heart of everything we do as we continue to build upon our legacy of supporting veterans and their families for more than 100 years.This is an...

  • Marketing Specialist

    3 days ago

    Saint Leonards, Victoria, Australia RSL LIFECARE LIMITED Full time $90,000 - $120,000 per year

    At our core, RSL LifeCare provides care and services to veterans and seniors who live in our communities or are receiving support at home. Our vision of creating proud communities living their best lives is at the heart of everything we do as we continue to build upon our legacy of supporting veterans and their families for more than 100 years.This is an...

  • Internal Communications Specialist

    1 week ago

    St Leonards, Australia RSL LifeCare Full time

    At our core, RSL LifeCare provides care and services to veterans and seniors who live in our communities or are receiving support at home. Our vision of _creating proud communities living their best lives_ is at the heart of everything we do as we continue to build upon our legacy of supporting veterans and their families for more than 100 years. This is an...