Brand and Marketing Manager

Brand Manager – Phil Gilbert Motor Group

Full-time | Based at Gregory Hills with weekly on-site visit to Lidcombe/Croydon | Multi-Brand Automotive Marketing

Join one of Sydney's most trusted automotive groups and drive strategic marketing across leading brands including Toyota, Hyundai, and Kia. This is your opportunity to lead innovative marketing initiatives and shape brand presence across a multi-location dealership group under 4K Automotives banner.

About Us

At 4K Automotive Group, we're a values-driven company united by fairness, innovation, respect, family and community. Through our brands at Phil Gilbert Motor Group, we're committed to creating an outstanding guest experience at every touchpoint—from in-store to online. We proudly represent several major automotive manufacturers and are always striving to improve how we engage with our community and market our brands.

About the Role

As Brand Manager, you'll take the lead on planning and delivering strategic marketing campaigns across multiple dealerships and channels. You'll work closely with OEM partners, dealership leadership, suppliers and internal teams to ensure brand alignment, retention, campaign execution and customer experience excellence.

This is a hands-on, full-scope role across brand, digital, event and retention marketing.

Key Responsibilities:

• Develop and execute marketing strategy across Toyota, Hyundai, Kia, and our 4x4 store.
• Serve as OEM Brand Champion, ensuring alignment with brand standards and co-op campaign expectations
• Attend on site meetings with key management across our locations in Lidcombe and Croydon, with all travel costs covered
• Manage the group's digital presence including social media, websites, and EDMs
• Create content and lead planning for organic and paid campaigns across Meta, Google and other platforms
• Monitor and respond to guest reviews and reputation metrics using Podium, reporting on sentiment and campaign impact
• Oversee dealership events, community sponsorships and activations
• Ensure all Phil Gilbert websites are up-to-date, SEO-optimised and brand compliant
• Collaborate with media buyers, creative agencies, videographers and suppliers
• Submit OEM marketing plans, post-event and ROI reports in partnership with OEMs
• Support People & Culture with employer branding, recruitment marketing and internal communication
• Track marketing KPIs and deliver monthly performance reports and insights

About You

You're an experienced and digitally savvy marketer who knows the automotive landscape. You bring creative flair, commercial thinking, and a drive to improve processes and brand impact. Experience in leading a team is preferred, as you will be responsible for guiding a small marketing team and ensuring effective collaboration to deliver key brand initiatives.

You'll have:

• 5+ years' experience in marketing, with automotive dealership or OEM background preferred
• Proven ability to develop and implement cross-channel marketing strategies
• Strong experience with digital tools including AutoGate, DealerSocket, Podium, Triage, CMS platforms, Meta Business Suite, Google Analytics and CRM systems
• Confident content creation and graphic design skills using Canva or Adobe Suite
• Excellent supplier management and budget handling skills
• Clear communication skills and the ability to lead projects independently
• NSW Driver's Licence and Police Check (or willingness to obtain)

Why Join Us?

• High-impact role managing trusted brands with autonomy and support
• Collaborative, values-led workplace culture across Lidcombe and Croydon
• Diverse, creative, and commercially strategic responsibilities
• Strong career development opportunities across the broader 4K Automotive Group
• Paid Parental Leave
• Monthly Staff Lunches
• Tenure and Recognition Programs
• Staff discounts, and meaningful community involvement

Apply Now

Ready to drive bold marketing for a dynamic, trusted automotive group? We'd love to hear from you.

Submit your resume and a short cover letter outlining why you're the perfect fit for this role.