Marketing Assistant

Alepat Taylor is a trusted leader in the beverage industry, with a proud legacy in both beverage manufacturing and wholesale liquor distribution. Our wholesale division services a wide range of on- and off-premise accounts across Australia, offering everything from everyday favourites to premium Italian wines and artisanal spirits.

As we enter an exciting growth phase, we're looking for a Marketing Assistant to help amplify our momentum and bring our exceptional brands to life. You'll support and execute creative, multi-channel campaigns and events tailored to the dynamic liquor and wholesale space. This part-time role ( 3 days a week) offers hands-on experience in digital marketing, content creation, and brand storytelling—along with the flexibility to grow your career in a fast-paced, flavour-filled industry.

Key Responsibilities:

• Campaign Execution: Assist in delivering compelling content across digital, print, and sales channels
• Digital Content: Manage updates to digital platforms and develop campaigns aligned with brand strategy
• Social Media Management: Plan, schedule, and monitor social media activity; track engagement and report on performance
• Content Consistency: Ensure messaging is accurate, clear, and consistently on-brand across all platforms with strong attention to detail
• Relationship Management: Collaborate with external partners to source assets and build rich, informative product content files
• Performance Analysis: Capture campaign outcomes and provide actionable insights to guide strategic improvements
• Administrative Support: Maintain databases and assist with budget tracking and reporting for the broader team
• Strategic Projects: Contribute to and take ownership of special initiatives and projects where possible

About you:

Required:

• Experience in the Liquor, FMCG, or Hospitality Sector – Familiarity with industry dynamics and product categories
• Candidates must have experience in at least two of the following sectors: Liquor, FMCG, or Hospitality
• Foundational Marketing Experience – Minimum 1-2 years hands-on exposure to marketing tools, campaigns, or content creation
• Strong Communication Skills – Clear, confident writing and verbal communication tailored to B2B audiences
• Digital Savvy – Comfortable using social media, email platforms, Adobe suite and scheduling tools
• Intermediate proficiency in Adobe Creative Suite is required
• Attention to Detail – Meticulous with content accuracy, brand consistency and campaign execution
• Collaborative Mindset – Works well with internal teams and external partners to bring ideas to life
• Proactive Attitude – Eager to learn, take initiative, and contribute to a fast-paced, growing business

Preferred:

• WSET II – or equivalent wine knowledge
• Basic Graphic Design Skills – Ability to use tools like Canva, Adobe Express, or similar for quick-turn creative assets
• CRM or Email Marketing Platform Knowledge – Exposure to platforms like Mailchimp, HubSpot, or similar
• Event Coordination Experience – Involvement in trade shows, tastings, or promotional events
• Analytical Mindset – Comfortable interpreting campaign data and drawing insights to improve performance

What We Offer:

• Work with Iconic Brands – Market a diverse portfolio including premium Italian wines, craft spirits, and everyday favourites—with staff discounts too
• Industry Immersion – Join a company deeply rooted in the liquor space, with access to tastings, launches, and expert mentorship.
• Creative Freedom – Bring your ideas to life through content creation and brand storytelling that connects with both trade and consumer audiences.
• Supportive Culture – Be part of a collaborative, family-run business that values initiative and supports your growth.
• Flexible Structure – Balance work with study or other commitments while gaining hands-on experience.
• Career Development – Build your skills in a respected company with exposure to real campaigns and guidance from industry pros.