Senior Brand Manager

Application Deadline:
13 October 2025

Department:
Marketing

Location:
Australia

Description
Great People Work Here.
Twinings & Co has a proud history spanning over 300 years and operates on a global scale. With strong brand positioning we are viewed as a market leader in our field. The Australian operations continue to enjoy a positive growth trajectory. We are a high performing business that is focused on employing the best talent in the market to deliver on the business' clear vision for success.

We have an exciting opportunity to join Twinings & Co as a Senior Brand Manager. This role will be responsible for developing and delivering breakthrough innovation for the Twinings brand. The role will work cross functionally with R&D, category, insights and commercial teams to develop consumer-led ideas and execute with excellence to drive category growth. We are seeking someone with experience in end-to-end innovation, who thinks strategically and has a track record of delivering in market results. A passion for growing brands and a consumer-first approach, combined with strong commercial acumen and stakeholder management will be key to success. Examples of responsibilities include NPD pipeline development; management of the stage & gate process; concept and proposition development; pack design development; PPA and P&L management; go to market planning; post launch reviews and in-flight optimisation. The SBM will work with the Marketing Manager to develop the 5-year portfolio pipeline and will be responsible for the successful execution of key strategic initiatives.

Key Responsibilities

• Work with the Marketing Manager to develop a profitable 5-year innovation pipeline, building 5-year plan and budget presentations.
• Lead development of innovation, from platform generation and ideation through to fully validated concepts.
• Leverage macro trends, insights and consumer curiosity to develop winning propositions -working closely with Insights teams.
• Build business cases for key initiatives, considering consumer, category, competitor and company.
• Develop commercially viable P&Ls and own the pack price architecture for key initiatives.
• Lead packaging design development and execution.
• Develop integrated go-to-market plans, working with the connections team to drive an impactful launch across the consumer journey and manage investment.
• Work closely with category and commercial teams to build category strategies and retailer engagement plans. Brand lead in retailer engagements.
• Own project delivery, leading a cross functional team to deliver key strategic projects into market.
• Lead the stage and grate process and governance, managing changes to plan, resource requirements and innovation mix.
• Monitor in market NPD performance, leading post launch reviews and learnings – iterating in-fight and providing recommendations on how to optimise, scale or pivot.
• Represent the voice of brand throughout the business, bringing stakeholders on the journey and securing buy in to brand strategy and key initiatives.

Skills, Knowledge and Expertise

• Tertiary qualification in Marketing or Business Management
• Proven experience in FMCG marketing roles, with a focus on innovation / NPD
• A blend of creativity and commercial acumen – can think big and knows how to execute
• Track record of successfully launching and executing NPD, within the FMCG industry
• Confidence and ability to influence stakeholders across all levels
• Experience leading the stage and gate process and leading or managing PMR
• Computer literacy skills & proficient in Microsoft suite.
• Ability to work flexibly with the global team, engaging in calls outside of regular office hours

Benefits

• Additional 1% Superannuation
• Flexible / Hybrid working options
• Birthday Day Leave
• Discounted Twinings Co products
• Access to LinkedIn Learning
• Access to ABF Networking, connect, collaborate, and grow across the ABF Group.