Senior Brand Manager

Great People Work Here.

Twinings & Co has a proud history spanning over 300 years and operates on a global scale. With strong brand positioning we are viewed as a market leader in our field. The Australian operations continue to enjoy a positive growth trajectory. We are a high performing business that is focused on employing the best talent in the market to deliver on the business' clear vision for success.

We have an exciting opportunity to join Twinings & Co as a Senior Brand Manager. This role will be responsible for developing and delivering breakthrough innovation for the Twinings brand. The role will work cross functionally with R&D, category, insights and commercial teams to develop consumer-led ideas and execute with excellence to drive category growth. We are seeking someone with experience in end-to-end innovation, who thinks strategically and has a track record of delivering in market results. A passion for growing brands and a consumer-first approach, combined with strong commercial acumen and stakeholder management will be key to success. Examples of responsibilities include NPD pipeline development; management of the stage & gate process; concept and proposition development; pack design development; PPA and P&L management; go to market planning; post launch reviews and in-flight optimisation. The SBM will work with the Marketing Manager to develop the 5-year portfolio pipeline and will be responsible for the successful execution of key strategic initiatives.

• Work with the Marketing Manager to develop a profitable 5-year innovation pipeline, building 5-year plan and budget presentations.
• Lead development of innovation, from platform generation and ideation through to fully validated concepts.
• Leverage macro trends, insights and consumer curiosity to develop winning propositions -working closely with Insights teams.
• Build business cases for key initiatives, considering consumer, category, competitor and company.
• Develop commercially viable P&Ls and own the pack price architecture for key initiatives.
• Lead packaging design development and execution.
• Develop integrated go-to-market plans, working with the connections team to drive an impactful launch across the consumer journey and manage investment.
• Work closely with category and commercial teams to build category strategies and retailer engagement plans. Brand lead in retailer engagements.
• Own project delivery, leading a cross functional team to deliver key strategic projects into market.
• Lead the stage and grate process and governance, managing changes to plan, resource requirements and innovation mix.
• Monitor in market NPD performance, leading post launch reviews and learnings – iterating in-fight and providing recommendations on how to optimise, scale or pivot.
• Represent the voice of brand throughout the business, bringing stakeholders on the journey and securing buy in to brand strategy and key initiatives.

• Tertiary qualification in Marketing or Business Management
• Proven experience in FMCG marketing roles, with a focus on innovation / NPD
• A blend of creativity and commercial acumen – can think big and knows how to execute
• Track record of successfully launching and executing NPD, within the FMCG industry
• Confidence and ability to influence stakeholders across all levels
• Experience leading the stage and gate process and leading or managing PMR
• Computer literacy skills & proficient in Microsoft suite.
• Ability to work flexibly with the global team, engaging in calls outside of regular office hours

• Additional 1% Superannuation
• Flexible / Hybrid working options
• Birthday Day Leave
• Discounted Twinings Co products
• Access to LinkedIn Learning
• Access to ABF Networking, connect, collaborate, and grow across the ABF Group.

Twinings has become one of the world's most renowned tea companies over its 300-year history because we never stop learning, never stop experimenting and never stop inventing. We take pride in our tea from bud to cup and have been working with some of our tea estates around the world since the early 18th Century.

More than 300 years later, the love of tea is still here - and so are we We still sell tea from Thomas's shop, and we still work hard to bring the most innovative new blends to tea lovers around the world. Now, we have over 500 varieties and our teas are cherished all over the world. Our expert master blenders taste more than 3,000 cups of tea every week. So you can be sure the next cup you taste will be every bit as good as the one yesterday or the day before.

Our approach to Diversity, Equity & Inclusion

At TwiningsOvo, we believe in the power of diversity to drive innovation and meaningful work. We are committed to building a workplace where people from all backgrounds, identities, and experiences feel safe, valued, have a sense of belonging and are empowered to thrive. Inclusion is more than a goal, it's how we work together every day. As an equal opportunity employer, we prohibit any unlawful discrimination against an applicant on the basis of their ethnicity, colour, religion, sex, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability, neurodiversity, age, socioeconomic background or any other status protected by law and are committed to promoting diversity across our workplace.

Applicants may be entitled to reasonable adjustments under the terms of the Equality Act. A reasonable adjustment is a change in the way things are typically done which will ensure an equal employment opportunity.

Please inform our Talent Acquisition or HR Shared Services team if you need any assistance completing your application or to otherwise participate in the application process.