Senior Account Executive – PR

The purpose of this role is to provide account support and assistance in managing the client's business, public relations strategy and to keep day to day activities running smoothly. Implements PR programmes, creates plans, proposals, reports, creative briefs and other communication deliverables. Works collaboratively across the agency and within the Dentsu business to ensure clients receive the best integrated public relations and communications solutions for their business.

Job Description:

Senior Account Executive – Consumer Public Relations

About Us: We are thrilled to invite applications for the role of Senior Account Executive (SAE) with our Consumer Public Relations team at Dentsu Creative. Our national consumer PR team spans Melbourne, Sydney and Brisbane, with clients across tourism, insurance, gaming, entertainment and retail. Join us in delivering high-profile public relations and influencer campaigns within our Consumer pillar.

The Role: As our PR Senior Account Executive, you will support the day-to-day delivery of impactful campaigns. You should have a keen understanding of newsworthy content, be adept at developing story angles, understand the influencer landscape, and produce high-quality communication/PR materials with minimal editing required. Your familiarity with various media forms is essential.

Core Responsibilities:

• Actively participate in client account work, including executing activities, attending client meetings, managing trackers, and providing basic counsel on tactical matters.
• Prepare client-ready PR documents such as media releases, pitch notes and media lists.
• Demonstrate competence in a range of PR services including event management, internal communications, media relations, influencer engagement and social media.
• Build strong client relationships through onsite support and day-to-day communication.
• Assist with internal/external reporting activities: meeting notes, status reports, and results reporting.
• Oversee and advance workflow, collaborating across the agency to brief internal shared services, including creative and content development, digital, and social media.
• Maintain routine contact with key client stakeholders and regularly seek client feedback on team performance.
• Contribute original, innovative thinking for clients.

About You:

• Strong Communication Skills: Excellent verbal and written communication abilities to effectively convey messages and interact with clients and media.
• Creative Thinking: Ability to generate innovative ideas and approaches for PR campaigns and problem-solving.
• Team Player: Collaborative mindset with the ability to work well within a team and support colleagues.
• Client-Focused: Dedicated to understanding and meeting client needs, with a strong customer service orientation.
• Analytical Skills: Ability to analyse data and metrics to measure the success of PR campaigns and make informed decisions.
• Networking Abilities: Strong network of media contacts and the ability to build and maintain relationships with key stakeholders.
• Adaptability: Flexibility to adapt to changing circumstances and handle multiple projects simultaneously.
• Leadership Potential: Demonstrated leadership qualities and the potential to take on more senior roles in the future.
• Attention to Detail: Meticulous attention to detail to ensure accuracy and quality in all communications and materials.
• Time Management: Excellent organisational and time management skills to meet deadlines and manage workload effectively.
• Passion for PR: Genuine interest and enthusiasm for Public Relations and staying updated with industry trends and best practices.

What's in it for you:

• Real flexibility to work when and where you feel most productive with our 'Be the Best You' policy which includes a $250 contribution to your home office set up
• The opportunity to give back with dedicated volunteer leave and our whole-company event, One Day for Change
• 5 weeks annual leave after 2 years of service and 3 whole company Wellness days off per year for you to switch off and take your day, your way
• Career Development and Learning & Development opportunities, including access to our global online dentsu University

Become a champion for meaningful progress:

Our diverse and inclusive culture enables our employees to bring their whole selves to work and be proud of doing so. For us, this is the foundation for great innovation which, in turn, generates better outcomes for our people, partners and communities. This is why we encourage applications from people with disabilities, and of all ages, nationalities, backgrounds and cultures.

Why Join Us? At Dentsu Creative, we value ambition and drive. We ensure tasks are completed effectively, work meets high standards, and deadlines are met. If you are passionate about PR and eager to make a difference, we would love to hear from you

If you want to belong to a one global network where opportunities are limitless – we look forward to welcoming you.

Sound exactly like the sort of role for you? Apply now

Location:

South Melbourne

Brand:

Dentsu Creative

Time Type:

Full time

Contract Type:

Permanent