Salesforce Marketing Automation Technical Architect

IVE CX & Data is a division of IVE, Australia's leading holistic marketing company. Driven by data, we provide deep customer insights and specialist marketing technology services. We then implement these through the creation, production, and delivery of targeted personalised communications, across every channel - physical and digital. We unlock the power of data to give our clients a competitive advantage.

About the Role

Marketing Automation Technical Architect role is to lead the design, implementation and optimisation of enterprise-grade marketing automation ecosystems. This role plays a critical part in transforming customer engagement through seamless orchestration of campaigns, real-time personalisation and data-driven decision-making. Marketing Automation Technical Architect has deep platform knowledge, strong technical acumen and a strategic mindset to deliver scalable, secure and high-performing solutions that align marketing initiatives with business outcomes.

Please note:
Applicants must have full Australian working rights, this role is not open to sponsorship.

Key Responsibilities:

• Architect & Design:
  Build scalable, omnichannel marketing automation and personalisation solutions.
• SFMC Expert:
  Lead Salesforce Marketing Cloud (Email, Journey, Mobile, Automation Studio) implementations.
• Data Integration:
  Unify customer data with Salesforce Data Cloud for segmentation and predictive insights.
• Platform Owner:
  Manage governance, performance, upgrades, and licensing across martech platforms.
• Systems Integration:
  Connect CRMs, CDPs, analytics tools, and databases via REST/SOAP APIs.
• Data Compliance:
  Ensure GDPR, CCPA, CAN-SPAM compliance with robust data models and consent handling.
• Campaign Execution:
  Create advanced customer journeys with real-time triggers and behaviour-based targeting.
• Optimisation & Reporting:
  Use BI tools, A/B testing, and analytics for continuous performance improvement.
• Leadership & Collaboration:
  Mentor teams, partner cross-functionally, and lead vendor/platform evaluations.

About You – Essential Skills and Experience

Our ideal candidate will possess the following experience and attributes:

• 5–8 years of hands-on experience in marketing automation, martech integration and platform architecture.
• Proven expertise in:
• One or more marketing automation platforms (SFMC, Adobe Campaign, Acoustic, Marketo, Braze)
• AMPscript, SSJS, JavaScript,
• SQL for advanced data queries and automation logic
• Web development languages (HTML, CSS, JSON)
• REST/SOAP API design and integration
• Programmatic Architecture
• Integration Architecture
• Development Lifecycle and Deployment
• Data Architecture and Management
• Identity and Access Management
• Architect Journey
• Experience in building enterprise-grade MarTech architecture that handles large-scale, real-time data and global audience segmentation.

Desired Skills & Certifications:

• Salesforce Marketing Cloud Certifications
• Admin
• Email Specialist
• Consultant
• Developer
• Salesforce Data Cloud Certification
• Salesforce Personalisation Certification
• Adobe Campaign Classic/Standard Developer Certification
• Experience with CI/CD tools, version control (Git) or DevOps pipelines
• Familiarity with cloud platforms (AWS Lambda, Azure Functions)
• Knowledge of identity resolution, CDPs (e.g., Segment, Tealium) and real-time data layers
• Experience with mobile engagement (push, in-app, SMS) and personalisation engines

Soft Skills & Attributes:

• Strong problem-solving and analytical thinking
• Exceptional communication and stakeholder management skills
• Ability to balance long-term platform scalability with short-term campaign execution needs
• Highly organised with the ability to manage multiple projects and priorities in a fast-paced environment
• A proactive, curious and collaborative mindset with a drive for innovation.

If this sounds like you, we want to hear from you.