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Sales Representative

2 weeks ago


Melbourne, Victoria, Australia Louis Smith Full time $80,000 - $120,000 per year

About the Company:

Bills Farm Foodservice specialises in finding the highest quality cheeses, antipasti and charcuterie from Australia and around the globe.

With a small and dedicated team, the staff at Bill's Farm Foodservice love food, love talking about food, and love looking after their fabulous customers.

The Opportunity:

As the Sales Representative, you will explore and secure new business; be responsible for driving revenue by managing our existing customers in Hotels, Restaurants, Cafés (HoReCa) and independent retailers. Secret to success lies in building strong relationships, giving exceptional service and upholding our company values.

Key Responsibilities:

1. Account Management & Growth

  • Retain and grow existing accounts through regular check-ins, assessing needs and tailored solutions.
  • Ensure high customer satisfaction and repeat business.

2. New Business Development

  • Identify and convert leads via cold calls, field visits, and networking.
  • Present products, negotiate terms, and close deals to expand market share.

3. Sales Target Achievement

  • Meet and revenue targets for new and existing accounts.
  • Maximise opportunities through upselling and cross-selling.

4. Market & Customer Insight

  • Monitor competitors and trends to identify growth opportunities.
  • Provide feedback on customer needs and market shifts.

5. Reporting & Compliance

  • Maintain accurate CRM records and submit timely sales reports.
  • Adhere to WHS policies and company values.

Qualifications and Experience:

  • 2+ years in foodservice/FMCG sales (HoReCa preferred).
  • Proven ability to meet targets and build client relationships.
  • Strong negotiation, communication, and self-motivation.
  • Driver's license (field travel required).

Desirable:

  • CRM proficiency (e.g., Salesforce).
  • Existing network in HoReCa/retail.

If this sounds like a perfect job for you, and you have a background in food, cooking or just loving ingredients, please write a cover letter outlining why this job appeals to you and your resume.