Sales Marketing/ Social Media

1 day ago

Collinswood SA, Australia SOL Results Full time

Key Responsibilities:

Strategy & Planning

  • Develop, implement, and manage comprehensive marketing strategies that align with business objectives.
  • Plan and maintain a social media content calendar to ensure consistent and timely postings.
  • Conduct market research to identify trends, target audiences, and competitive positioning.
  • Content Creation
  • Create high-quality, original content for various platforms, including graphics, videos, blogs, stories, and posts.
  • Write engaging copy for social media, website, email newsletters, and promotional materials.
  • Collaborate with designers, photographers, and videographers to ensure content aligns with brand guidelines.
  • Social Media Management
  • Manage and grow the company's presence across major social media channels (Facebook, Instagram, LinkedIn, X/Twitter, TikTok, YouTube, etc.).
  • Monitor, moderate, and respond to comments and messages in a timely manner to encourage community engagement.
  • Build and nurture online communities, fostering positive interactions and brand advocacy.
  • Campaign Execution & Analysis
  • Plan and execute paid advertising campaigns across digital channels (Meta Ads, Google Ads, etc.).
  • Track and report on the performance of marketing campaigns, using analytics tools to measure KPIs such as reach, engagement, conversions, and ROI.
  • Make data-driven recommendations to improve campaign performance and audience targeting.
  • Collaboration & Communication
  • Work closely with internal teams (sales, product, customer service) to ensure cohesive messaging and campaign alignment.
  • Coordinate with external partners, influencers, and agencies for collaborative campaigns and brand partnerships.
  • Reputation Management
  • Monitor online reviews and brand mentions; address issues and leverage positive feedback to enhance reputation.
  • Stay updated with the latest industry trends, platform updates, and best practices in digital marketing and social media.
  • General Support
  • Assist with website updates, SEO optimization, and content management.
  • Support the organization's broader marketing initiatives, including events, PR, and traditional advertising as required.
  • Prepare regular reports for management on marketing activities and results.

Event Management

In addition to core marketing and social media responsibilities, this role is hands-on with event and customer management. The Marketing & Social Media Specialist will manage our customer database in ZOHO and Eventbrite, respond to customer inquiries, promote events, and ensure a seamless experience from booking to execution. This position is key in coordinating event logistics and supporting the General Manager to deliver outstanding, well-organized events for our clients at monthly breakfast, Next Level Retreat and other events where required.

o Manage customer data base ZOHO & Eventbrite

o Respond to customer inquires

o Promote events to new & existing customers

o Monitor online bookings

o Coordinate all necessary materials in preparation for all events.

o Ensure all items on the checklists are completed on time

o Assist at the monthly breakfasts and ensure the smooth running of each event in coordination with the General Manager

Job Type: Part-time

Pay: $35.00 – $40.00 per hour

Expected hours: 20 per week

Work Location: In person

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