PR Manager

About the Role

We're looking for a talented and experienced PR professional to join our team on a 13-14 month FTC maternity cover contract, starting February 2026. We're open to both full-time applicants and part-time freelance candidates (minimum three days per week or equivalent hours).

Reporting to the Marketing Director, you'll be responsible for driving Tropic's PR strategy and activities throughout a year that's shaping up to be one of the most exciting yet for the brand.

Tropic is entering a new chapter, putting a spotlight on everything that makes our brand so special: our purpose-led mission, our founder's vision, our award-winning products, and the inspiring community that powers our success, our Ambassadors.

As our PR Manager, you'll play a central role in shaping how the world sees and speaks about Tropic. You'll lead proactive PR strategies that elevate our brand across media, influencer, and social channels. Your work will build awareness, drive engagement, and ensure our voice shines through with authenticity and impact.

With a strong understanding of the media landscape, you'll nurture key relationships, identify timely opportunities, and secure meaningful coverage that cements Tropic's position as one of the UK's most ethical and empowering beauty brands.

Working closely with our Marketing and Brand teams, you'll make sure every story told - from a product launch to a purpose partnership - reflects Tropic's vibrant identity and mission to help create a healthier, greener, more empowered world.

Key Responsibilities

• Strategy development: Develop and implement Tropic's PR and Influencer strategy to drive awareness, strengthen reputation and support overall marketing objectives.
• Creative storytelling: Identify key opportunities to share the Tropic story in a compelling way, securing media and social coverage for brand, founder, business model and product.
• Own media relations: Build and maintain strong relationships with beauty, trade and business press through regular pitching, events and face-to-face meetings.
• Influencer & talent partnerships: Manage and grow our influencer relationships, from managing day-today comms with our Tropic Creator Community, leading briefs and paid contracts with all influencer partners, and even the opportunity to lead an exciting macro creator project in 2026.
• Event planning & execution: Plan and execute PR events, including coordinating with internal teams and external partners and managing budgets.
• Awards: Enter Tropic into all relevant beauty and business awards, attend and represent the brand at their ceremonies, and amplify all award wins with assets and creative briefs via our Ambassadors and brand channels.
• Collaborate with cross-functional teams: leverage all PR activity across other marketing channels like social, web and CRM.
• Reporting & Analysis: define and track KPIs and the full PR budget, updating senior stakeholders on performance and actionable learnings.

What We're Looking For

• At least 6 years' experience in PR within the beauty industry.
• A strong network of relationships with beauty journalists, trade & business press, influencers, agents and other industry insiders.
• A keen interest in sustainability a plus, as is experience working with founder-led brands.
• Someone who is passionate about beauty that does good. At Tropic, everything we do is guided by our Infinite Purpose (to help create a healthier, greener, more empowered world) and PR plays a vital role in championing these values to a wider audience.

What We Offer

Employment Type: This role is offered full-time, Monday to Friday, 9am to 5pm, with flexibility for occasional evening/weekend events and regional travel. Freelancers with part-time availability (min 3 days a week) are welcome to apply.

• Location: Tropic HQ is a short walk from Beddington Lane Tram stop, with direct links to East Croydon and Wimbledon.
• Hybrid Working: Enjoy a blend of office and remote working with 3 days in the office and/or at external PR meetings and events.
• Salary: £45,000-£55,000 (full-time), depending on experience.
• Benefits: Hybrid working, up to 33 days' holiday, EAP through the Wisdom App, generous product allowance and 50% discount for family and friends, access to retailer discounts, free breakfast bar, dog-friendly HQ with a chill zone and pool table, on-site parking, regular social events, and plenty of well-being treats throughout the year.

Start Date: February 2026

About Tropic

Susie, our Founder and CEO, started Tropic Skincare as a teenager, selling homemade body scrubs at Greenwich Market to help her mum pay the bills. She sold out on her first day, and the incredible response made her realise she had started something quite special.

We still sell that iconic body scrub, and it sits alongside an extensive range of award-winning skincare and beauty products that have made us one of the UK's fastest-growing beauty businesses. Our brand is certified vegan, cruelty-free and CarbonNeutral, and we have an Infinite Purpose: to help create a healthier, greener, more empowered world. And that's where you come in

We're looking for creative and ambitious people who share our vision and get excited about beauty that's both innovative and sustainable. If you're passionate about skincare and have a genuine desire to empower communities across the globe, you could be a great fit.

Apply now if you're ready to join a vibrant team who believes beauty knows no bounds

Tropic's Commitment to Equal Opportunities

Our team is as diverse as it is talented because at Tropic, we go the extra mile to cultivate a culture of respect and belonging. We value every candidate, respect protected characteristics and never discriminate. We also provide reasonable accommodations for applicants with disabilities at every stage of the hiring process, so if this is something you need, please let our recruitment team know at the earliest opportunity

Ultimately, the most important thing for us is hiring the best person for the job, so we focus on skills, experience, and qualifications to ensure our process is fair and that our candidates always have a great experience with Tropic.