Earned & Content Strategist (PR)

About Bastion

Bastion is an independent agency that exists to put brands, organisations and people in a position of strength. Our integrated model sees brand, digital, social, influencer, experiential and research experts sitting side by side, working together on major brands to solve their marketing challenges.

At Bastion Communications, we believe that powerful communications is key to a brand's success. Our comprehensive marketing communications services are designed to engage audiences, enhance reputations and drive meaningful results.

Role Aim

To support the development of great strategy for Bastion's Communication division - with a focus on earned, social, content and influencer. Working with the Head of Earned Strategy you will champion best practice strategy within our PR & Influencer team as well as contribute to new business opportunities.

Length of Experience

Minimum three years' experience, ideally coming from a PR or influencer agency role.

Roles & Responsibilities

Strategy

Supports and drives the development of strong strategic thinking across the agency, working cohesively with the team on new business pitches or client strategy.

• Partner with agency leads across PR, social, influencer and the wider Bastion Agency to support them in the development of earned-first thinking, supported by insights and trends, across clients and new business
• Consults on the development of implementation plans with Client Directors/account management that align with the strategy, ensuring this is created in line with the strategy
• Monitors and stay up to date on the latest trends and industry news in all things social, culture and strategy, making recommendations on how our clients' can leverage these trends
• Has a strong grasp of social content creative and social channels, what works on social (across paid, organic and influencer) to deliver business objectives using each platform, and the nuances between them with the ever-changing landscape
• Has experience developing strategies or content for LinkedIn

New Business & Commercial Acumen

Contributes to the growth of the business division through contributing to new business pitches.

• In collaboration with the Head of Earned Strategy, implement and evolve our strategic process as part of our strategy offering for our clients and to attract new business
• Builds and maintains networks within Bastion across other key departments that enable the identification of new business development - keeping an ear to the ground with clients
• Contributes to the financial performance of the agency by contributing to new business pitches and helping to win work
• Crafts and writes strategy for new business pitches, developing strategic recommendations across earned, social and influencer that are anchored in insights
• Briefs team members as required as part of developing the broader activity for new business pitches
• Presents with confidence in new business pitch environments as part of the pitch team, providing insight and analysis beyond the slides, fielding questions with ease

Client Management

Provides strategic counsel to clients, ensuring that we are delivering and adding value to their business.

• Working in tandem with client leads, Head of Earned Strategy and Strategy Leads to dissect client business objectives/goals and make strategic recommendations – with earned at the heart- that achieve these goals
• Maintain positive relationships with key client strategic decision makers, becoming a trusted advisor and collaborator with the client
• Regularly reviews strategic recommendations and overall performance of plans to craft learnings, identify problems and opportunities, and look for how we can be better servicing each client

Team Management

Ensures each team member, particularly Client Director level and below, clearly understands the strategic intent of all earned-first work, mentoring client leads and junior team on strategy creation and the thinking behind this.

• Ensures each team member understands the strategy behind client and new business work and has the materials and information required to do their job well
• Be accessible to answer questions from the team on how to navigate through client questions or platform queries
• Ensure work output is the best it can be (of self and team members)
• A problem solver for the team – helps team find solutions

A winning attitude

Being a superstar who gets stuff done is great, but at Bastion we also really value our culture. So who you are in our business and how you act is just as important

• Strongly self-motivated and able to motivate and inspire a team of juniors to deliver their best every day
• Is a true team player, not afraid to get your hands dirty on a variety of tasks
• Embraces a flexible working culture, understanding agency life is a life of swings and roundabouts
• Contributes to the development of our culture by being involved and engaged in team activity
• Rolls with the punches on clients and maintains a positive and mature attitude

What We Offer

• A supportive culture focused on collaboration and personal growth
• A truly integrated agency network including research, data, insights, creative, digital, experiential, reputation management, content production, performance, earned media, etc.
• Opportunities to work across fully integrated campaigns and diverse touchpoints
• Robust G&D training program throughout the year
• Happy Days and Birthday Leave
• Culture Club: a calendar of events that connects our team in creative and fun ways
• CSR leave

*We are accepting applicants across Melbourne AND Sydney*