Marketing Assistant

14 hours ago

Sydney, New South Wales, Australia Foodco Full time $60,000 - $80,000 per year

Marketing Assistant – Brand & LAM (Local Area Marketing) | Jamaica Blue

Location:
Head Office – Moore Park, NSW (Hybrid: 3 days office / 2 days WFH)

About Foodco

Foodco is one of Australia's most established and successful international food franchise retailers. With close to 400 stores globally, our iconic brands,
Jamaica Blue
and
Muffin Break
, are leaders in the cafe sector.

This Head Office role is based in the vibrant
Entertainment Quarter, Moore Park (NSW)
, offering a hybrid work environment (3 days per week, including 2 days WFH) — giving you the perfect balance of flexibility and team connection in a supportive, dynamic environment.

We are proud of our diverse workforce, and what unites us are our
EPIC values
of
Excellence, Passion, Integrity, and Camaraderie
— values that guide everything we do, every day.

About the Role

We are seeking a
Marketing Assistant – Brand & LAM
to support the
Jamaica Blue
Brand team on key projects that drive customer count, sales, and average transaction value across our franchise network — with a strong focus on
Local Area Marketing (LAM)
.

You'll work closely with the
Senior Brand Manager
,
Head of Brand
, and
Marketing Executive
to deliver impactful marketing campaigns, support new product launches, and help implement data-driven strategies that grow the brand and business profitability.

Key Responsibilities

  • Execute
    national marketing campaigns
    across franchise, company-owned, hospital, and transit sites.
  • Work with individual Franchisees to develop and execute LAM activities
  • Support the Brand Team in delivering key projects — including
    new menu launches
    ,
    photo shoots
    , and
    value campaigns
    .
  • Manage timelines and ensure projects are delivered on schedule.
  • Coordinate
    cross-functional meetings
    , take notes, and distribute minutes.
  • Collaborate with
    internal teams
    (Digital, Product, Operations, Analytics, IT) and
    external agencies
    (creative, media, packaging, printing).
  • Assist in
    budget tracking
    and supplier estimates.
  • Analyse
    sales, brand health, and market insights
    to support strategic recommendations.
  • Develop post-campaign evaluation reports.

What You'll Bring

  • Tertiary qualification
    in Business, Marketing, or a related field.
  • 2+ years' experience
    in marketing or communications (QSR or FMCG experience highly regarded).
  • Strong
    interpersonal and communication
    skills.
  • Analytical mindset
    with the ability to translate data into insights.
  • Excellent
    project management
    and organisational skills.
  • High attention to detail and ability to juggle multiple priorities.
  • A proactive,
    team-oriented attitude
    and self-motivation.
  • Cafe or casual dining experience (operational or marketing) highly regarded.

Performance Metrics

  • Same Store Sales & Customer Growth
  • Brand Equity & NPS
  • Coffee Growth
  • Franchisee Engagement

Why Join Foodco?

At Foodco, you'll be part of a team that values creativity, collaboration, and real impact. You'll work across
two iconic cafe brands
, gain exposure to
national campaigns
, and contribute to shaping the marketing direction of a
trusted Australian brand
.

If you're passionate about food, marketing, and making a difference for local businesses — we'd love to hear from you.

Ready to apply?

Click
Apply Now
and start your journey with one of Australia's most iconic cafe brands.

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