Product Planning Manager

About BYD

BYD is a high-tech company devoted to technological innovations for a better life. BYD is dedicated to providing zero-emission energy solutions.

As a leading battery-electric zero-emission vehicle (ZEV) manufacturer, BYD has created a broad range of battery-electric and hybrid-electric vehicles. Developing electric vehicles that are intelligent and connected, BYD is inaugurating a new age of automotive innovation featuring a sleek design and an innovative user experience.

About the Role

We are seeking a highly motivated and experienced Product Planning Manager to join our team. The successful candidate will lead a team of specialist in shaping the future of our product portfolio by identifying market trends, understanding customer needs, and translating these insights into strategic product plans for BYD & Denza. Based in Melbourne and reporting to the Chief Product Officer, this role requires a deep understanding of the global & Australian automotive industry, strong analytical skills, and the ability to work collaboratively across various departments.

Key Responsibilities:

• Market Research and Analysis:

• Conduct comprehensive market research to identify emerging trends, customer preferences, and competitive landscape.

• Analyse data to derive actionable insights and recommend products. strategies.

• Product Strategy Development:

• Develop and implement product plans that align with the company's overall strategy and market demands.

• Define product positioning, target markets, and competitive advantages.

• Collaborate with engineering, design, and marketing teams to ensure product plans are feasible and aligned with company goals.

• Product Lifecycle Management:

• Oversee the entire product lifecycle from concept to launch, ensuring timely delivery and adherence to quality standards.

• Monitor product performance and make necessary adjustments based on market feedback and sales data, such as managing BYD year model, facelift and next generation.

• Cross-Functional Collaboration:

• Work closely with sales, marketing, engineering, and production teams to ensure seamless product development and launch processes.

• Facilitate communication and coordination among different departments to achieve product objectives.

• Financial Analysis and Budgeting:

• Develop and manage product budgets and forecasts.

• Analyse the financial performance of products and recommend cost-saving measures or revenue-enhancing strategies.

• Stakeholder Engagement:

• Engage with our distributors and dealers to gather feedback and ensure customer satisfaction and great user experiences.

Qualifications:

• Bachelor's degree in business administration, Engineering, Marketing, or a related field.
• Minimum of 7 years of experience in product planning, product management, or a related role within the automotive industry.
• Strong understanding of Australasia's automotive market trends, technologies, and competitive landscape.
• Experience in product lifecycle management and customer satisfaction metrics.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Proven ability to manage multiple projects and meet deadlines.
• Exceptional communication and interpersonal skills.
• Proficiency in data analysis tools and software (e.g., Excel, PowerBI, JATO).

This role requires a proactive and strategic thinker who can stay ahead of market trends and competitor activities to ensure BYD's & Denza's products meet and exceed local market expectations.

BYD Australia is under rapid expansion with plenty more opportunities to arise. If you are ready to make the most of everything you've learned so far, be challenged, work together with industry leaders, and be a part of a supportive and vibrant team, then BYD is ready for you.