Senior Product Planning Specialist

3 days ago

Mulgrave VIC, Australia BYD Australia Full time $120,000 - $180,000 per year

About BYD

BYD is a high-tech company devoted to technological innovations for a better life. BYD is dedicated to providing zero-emission energy solutions.

As a leading battery-electric zero-emission vehicle (ZEV) manufacturer, BYD has created a broad range of battery-electric, hybrid-electric, and internal combustion (IC) passenger vehicles. Developing electric vehicles that are intelligent and connected, BYD is inaugurating a new age of automotive innovation featuring a sleek design and an innovative user experience.

About the Role

Based in BYD's Melbourne office in Mulgrave, this role will support our Product Planning team for BYD and Denza Brand. On offer is a Senior Product Planning Specialist position and your day-to-day duties will include but not be limited to:

  • Lead the product planning process for new and existing vehicles.

  • Define product features, specifications, and positioning based on market needs and company objectives.

  • Work closely with cross-functional teams to ensure alignment between product offerings and customer expectations.

  • Market Analysis & Vehicle Lineup Strategy

  • Conduct in-depth market analysis, including identifying trends, customer preferences, and competitive landscapes.

  • Develop and implement strategies for the vehicle lineup that maximize profitability and market share.
  • Monitor market performance, pricing, sales data, and feedback to adjust product strategies as needed.

Key requirements:

  • 5 years' experience in Product Planning, Product Management, or a related role within the automotive industry.

  • Strong knowledge of Australasia's automotive market trends, consumer needs, technologies and competitive landscape.

  • Excellent negotiation skills.

  • Excellent analytical, strategic thinking, and problem-solving skills.

  • Australian citizenship, permanent residency or similar Visa unrestricted working rights.

If you believe you are a good fit for the role, please don't hesitate to click on APPLY and submit your updated resume.

BYD Australia is under rapid expansion with plenty more opportunities to arise. If you are ready to make the most of everything you've learned so far, be challenged, work together with industry leaders, and be a part of a supportive and vibrant team, then BYD is ready for you.

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