Paid Media Specialist

Hello. We're Virgin Australia. We're the airline that's always done things a little different. Our way. The Virgin way. We're on a mission to make flying better than 'nice'. And to do that, it takes a team of talented people who are passionate about customer experience, doing the right thing always, with a focus on safety – in the air, on the ground and in our workplaces. A team who values real diversity and inclusion, in a big brand with big ambitions.

What you'll be doing:

As our Paid Media Specialist, you'll lead the strategy, execution, and optimisation of paid media campaigns across both digital and offline channels. You'll work across key marketing streams including Retail Always On, Tactical Sales, and SME Always On, ensuring campaigns are aligned with business goals and deliver measurable impact.

In this fast-paced, data-driven role, you'll manage media budgets, track performance, and collaborate with internal teams and external partners to drive results. Your work will directly contribute to the growth of one of Australia's most loved brands, making this an exciting opportunity for someone who's passionate about media, marketing, and making a difference.

This is a 12 month maximum term opportunity.

You'll be great in this role if you:

• Have a tertiary qualification or equivalent experience in business, marketing, or a related field
• Bring 3–5 years of hands-on experience in paid media, with strong skills in media planning, buying, and campaign optimisation
• Are confident across digital media channels and tactics, with a solid understanding of omnichannel media planning
• Have worked in agency or in-house environments, managing multiple stakeholders and high campaign volumes
• Use data to drive decisions, with experience in attribution models and marketing mix modelling (MMM)
• Are skilled in planning and/or buying traditional/offline media
• Communicate clearly and build strong relationships with internal and external stakeholders
• Can juggle multiple projects and deadlines with strong organisational and project management skills
• Know how to compile reports and interpret performance data to inform strategy
• Are comfortable reviewing creative assets and promotional content
• Understand campaign tracking, optimisation, and reporting tools
• Have knowledge of contract setup and financial processes (e.g. purchase orders, invoicing)
• Ideally, have completed industry-accredited training (e.g. MFA, NGEN, Google, Meta certifications)
• Have experience with media platforms, tracking tools, and reporting dashboards
• Understand Virgin Australia's brand and customer engagement approach (desirable)

What you'll get from us:

We're committed to looking after you, with some of the best benefits and conditions in the industry – including (but not limited to):

• Heavily discounted air travel for you and your loved ones (including $1000 worth of travel credits per year)
• Flexible working arrangements (including work hours and work from home)
• Discounts on travel insurance, car hire, accommodation and experiences worldwide
• Discounted Virgin Australia Lounge membership
• Hospitality, retail, technology, beauty services and wellness discounts
• Wellness support, including the Converge digital wellbeing platform
• A comprehensive Employee Assistance Program, which offers confidential coaching and support from qualified professionals for all aspects of life – physical, mental, social and financial
• Dress for Your Day – enjoy the freedom to wear whatever is appropriate for the type of work you do and the day you have ahead of you

Equality rules:

We're all individuals. We love that. That's why we encourage applications from Indigenous Australians, people with disability, those from diverse cultural backgrounds, our friends in the LGBTQIA+ community, and anyone else who wants to join our family.

Ready to apply? We're ready to hear from you. Apply now.