Lead Product Manager

3 days ago

Sydney, New South Wales, Australia Safewill Full time $120,000 - $180,000 per year
Build, Experiment, Grow

At Safewill, we're reshaping how Australians approach end-of-life planning. As a Lead Product Manager focused on Growth, you'll sit at the intersection of marketing, product, design, and data - identifying and executing high-impact growth levers that improve conversion, LTV, retention, and overall user value.

This is a hands-on, high-autonomy role where you'll champion experimentation and data-led decision-making. You'll lead cross-functional squads from idea through to shipped product and be accountable for real, measurable results. Ideal for a product thinker who is both systems-minded and user-obsessed - and loves figuring out what makes people click.

What You'll Lead

As a Lead Product Manager (Growth), your goal is to drive step-change improvements in conversion, retention, and lifetime value. You'll lead a high-velocity squad that runs continuous experiments, uncovers growth levers, and builds segment-based experiences that meet our customers where they are.

Growth & Experimentation
  • Own our experimentation roadmap - form hypotheses, prioritise by impact, and run 2-3 experiments monthly
  • Use quantitative (e.g. funnel, cohort, LTV) and qualitative (e.g. user testing, interviews) methods to uncover opportunities
  • Measure and communicate what's working, what's not, and what we're learning
Product Discovery & Execution
  • Reimagine core journeys - e.g. signup, executor appointment, referral flows - to reduce friction and build trust
  • Design and ship segment-based experiences based on user type, life stage, or channel context
  • Balance UX and commercial goals - finding LTV gains that don't hurt CVR
Cross-Functional Leadership
  • Work in lockstep with Growth, Legal, Design, and Engineering to align roadmaps and accelerate decision-making
  • Build strong stakeholder trust through insight, velocity, and delivery
  • Collaborate closely with the CPO to shape roadmap and share key learnings across the business
What Great Looks Like

Within your first 6-12 months, you'll:

  • Drive uplift in one or more core metrics: conversion, executor appointment rate, network effect, or LTV
  • Run a high-cadence testing pipeline grounded in insight, not just ideas
  • Ship a cohort-based product experience that improves retention or referrals
  • Navigate commercial-UX tradeoffs and deliver monetisation improvements with minimal user friction
  • Influence priorities through strategic insight, not just delivery
What You Bring
  • 5+ years in product roles with a focus on B2C growth, experimentation, or performance
  • Strong analytics capability - confident in SQL, Amplitude, Looker or similar tools
  • Demonstrated success improving key product metrics (CVR, LTV, retention, engagement)
  • Comfortable leading qualitative research to uncover deep user insights
  • Thrive in ambiguity, with a bias to action and ownership
Bonus Points For
  • Experience in legaltech, fintech, healthtech, or other trust-critical domains
  • Pricing, packaging, or referral mechanic experience
  • Experience designing flows for segmented or lifecycle-based audiences
Why Safewill?

We're rewriting how Australians deal with death - simplifying wills, and end-of-life services through beautifully simple tech. Our culture is high-speed, impact-obsessed, and all-in. You'll join a team that's building fast, working smart, and lifting each other every step of the way.

We live by our SAFE values:

  • Speed: We move quickly with purpose
  • All-in: We win as a team
  • Find the Impact: We focus on what matters
  • Elevate: We raise the bar, every day

We're building out our benefits as we scale, and for now you'll have access to:

  • Equity into Safewill (ESOP)
  • Free access to Updoc for your health + wellbeing
  • Regular team events and company rituals to bring everyone together

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