Marketing Manager

Marketing Manager

Petcover Aust Pty Ltd 

Tullamarine, Melbourne VIC

Management (Marketing & Communications)

Full time

$85,000 – $90,000 per year

About Petcover AU

Petcover is a leading pet insurance provider with over 40 years of experience, offering comprehensive cover for cats, dogs, and exotic pets. With a strong global presence and a growing local footprint, we are committed to protecting what matters most to pet owners — peace of mind and the wellbeing of their animals. We live and breathe pets and understand just how much they mean to the families that love them. 

Role Overview

We are looking for a driven and creative Marketing Manager to lead Petcover's marketing activity across Australia. This is a hands-on role for a well-rounded marketer who can take ownership of the local plan and deliver results across brand awareness, customer acquisition, and retention. 

You will lead integrated campaigns across digital and traditional channels, support business development, and build strong industry relationships. You will work closely with the global marketing team while tailoring activity to the needs of the local market. If you have strong initiative, attention to detail, and a passion for pets, this could be the perfect fit. 

Key Responsibilities

·       Lead the development and execution of the Australian marketing strategy, aligned with global goals and brand standards 

·       Plan and deliver multichannel campaigns across digital (SEO, PPC, email, social), print, events, and partnerships 

·       Collaborate with the global team to support and promote B2B and B2C events and conferences. 

·       Support the Business Development team with marketing activity to drive lead generation and commercial growth 

·       Monitor campaign performance using KPIs, conversion tracking, and ROI analysis 

·       Manage the local marketing budget to ensure cost effective execution 

·       Oversee website content and user experience, optimising localised pages for engagement and conversions 

·       Work alongside customer service and sales teams to support customer lifecycle communications 

·       Build and maintain relationships with veterinary clinics, pet retailers, and industry partners 

·       Manage local PR, sponsorships, and community engagement 

·       Maintain brand consistency across all Australian marketing activity 

·       Keep informed on trends, customer insights, and competitor activity within the pet and insurance sectors 

Who We Are Looking For

You are a proactive, imaginative marketer who takes pride in seeing ideas through from concept to delivery. You thrive in a collaborative environment, but you are equally confident taking the lead when needed. You understand what makes customers tick, and you are always thinking ahead. 

We are after someone who:

·       Takes initiative and does not wait to be told what to do 

·       Has a strong sense of imagination and brings creative thinking to every campaign 

·       Are results driven and comfortable working with data to improve performance 

·       Is highly detail oriented, ensuring nothing is missed across channels 

·       Is market aware, always tracking trends and staying ahead of the curve 

·       Maintains a positive attitude, even when under pressure 

·       Truly cares about the work, the people, and the pets we protect 

·       Wants to succeed in a company founded by pet lovers, for pet lovers 

Skills and Experience

· or more years of experience in a marketing management role, ideally in insurance, pet products, veterinary services, or similar 

·       Demonstrated success delivering end to end campaigns with measurable results 

·       Strong experience in digital marketing including SEO, paid media, CRM, and analytics 

·       Confident copywriter with strong proofreading and content creation skills 

·       Experienced in managing external agencies and supplier relationships 

·       Familiarity with planning and delivering events, trade shows, and sponsorships (dependant on location)  

·       Commercially minded with the ability to translate insight into action 

·       Relevant qualifications in marketing, communications, or business 

What We Offer

·       Competitive salary and benefits

·       A supportive global team with local agility 

·       Real ownership and autonomy 

·       A collaborative environment where pets always come first 

Ready to bring your skills and creativity to a business built by pet lovers? 

Apply now with your CV.

Only applicants with the right to work in Australia will be considered.