Senior Marketing Manager

Who We Are

From humble beginnings to Australia's fastest-growing donut empire, Daniel's Donuts is a sugary success story that's just getting started. With stores across the country, cult-like customer devotion, and a pipeline of innovation that never sleeps, we're not just about donuts — we're about delight.

Now, we're looking for a Senior Marketing Manager who can match our momentum. If you're sharp, a doer, creative and ready to roll with a brand that moves fast and scales faster — this could be your sweetest gig yet.

At Daniel's, we're not just baking Australia's best donuts and pies—we're building a national sensation. From one iconic Springvale store to over 40 million donuts sold, we're scaling fast—rolling out into 7-Eleven stores nationwide and expanding our own retail footprint across the country.

Donuts don't stop here though. We also own iconic wholesale brands like Doughnut Time, Mr Donut, Anytime Donuts, and Bay Bakery, we're spreading sweet & savoury vibes far and wide. You'll find our treats stocked in some big names — Starbucks, Coles, Reddy Express, Woolworths, Ampol, Bunnings and BP — so whether you're grabbing a coffee, fueling up, or doing the weekly shop, a donut fix, or savoury treat is never far away

With rapid growth comes exciting complexity—and that's where you come in.

The Gig

At Daniel's Donuts, we don't just make donuts—we create joy, one bite (and one campaign) at a time. We're on the lookout for a Senior Marketing Manager who can bring creativity, strategy, and a sprinkle of fun to our marketing world. If you love balancing data with donut dust, leading talented teams, and delivering campaigns that make people smile (and buy more donuts), this role is for you.

What you'll be doing (no sugar coating here):

Campaign Planning & Execution (The Fun Way )

You will be the mastermind behind Daniel's sweetest campaigns From our retail stores to supermarket shelves and wholesale partners, you'll cook up and roll out fully integrated marketing campaigns that hit all the right notes.

You'll:

• Whisk up strategy & execution
  : Take campaigns from idea to reality, ensuring every sprinkle aligns with our brand magic, customer cravings, and business goals.
• Juggle partners like a pro
  : Manage agencies, creatives, media, PR, and digital wizards to deliver assets that are on-time, on-budget, and on-point.
• Keep an eye on the oven timer
  : Track performance, serve up insights, and tweak recipes so future campaigns are even tastier.

Project & Budget Management (Daniel's Style )

You will keep our marketing projects running as smoothly as a fresh glaze on a hot donut You'll drive project management discipline to make sure every campaign lands on time, within scope, and on budget. Think of the marketing budget as your tray of donuts—carefully balanced, perfectly portioned, and never wasted. You'll forecast with accuracy, control costs like a pro, and measure ROI so we know exactly which sprinkles are paying off. Regular reporting on campaign performance, spend, and key metrics will give senior stakeholders the sweet visibility they need.

Team Guidance & Coaching

This role will be 2IC to our awesome (she is a hoot) Head of Marketing. Together, you'll set clear expectations, sprinkle in skill-building opportunities, and glaze the team with the right support to boost capability and performance.

You'll run regular team huddles (with or without donuts—but we recommend with) to keep priorities, timelines, and responsibilities fresh out of the oven and crystal clear. Most importantly, you'll foster a collaborative, high-energy culture that's as sweet and high-performing as our iconic donuts—within marketing and across the wider Daniel's family.

Stakeholder Engagement & Collaboration

Think of this role as the jam in the middle of the donut—holding everything together and making it even sweeter You'll partner with retail operations, wholesale sales, product development, and supply chain to ensure our marketing activity is perfectly aligned (like sprinkles on top).

You'll also collaborate with finance to keep budgets in check and make sure every marketing dollar delivers delicious ROI. On top of that, you'll build strong, long-lasting relationships with our external agencies, suppliers, and strategic partners—because just like donuts, great things happen when the right ingredients come together.

Continuous Improvement & Brand Growth

At Daniel's, we're never just rolling out the same old donut—we're always looking for ways to make things fresher, smarter, and more exciting In this role, you'll keep a close eye on marketing processes, sprinkling in improvements to boost efficiency, creativity, and impact.

You'll stay on top of consumer tastes, competitor moves, and industry trends—because just like donuts, marketing strategies need to stay fresh to be irresistible. And of course, you'll play a key role in shaping our long-term brand strategy and annual marketing plans, making sure Daniel's stays the #1 donut choice for years to come.

Who You Are

You're the kind of marketer who brings the perfect mix of strategy, creativity, and drive—like the ultimate combo box of donuts Here's what we're looking for:

Essential:

• 5+ years' marketing experience in retail or FMCG environments (you know how to move fast and think customer-first).
• Demonstrated expertise in campaign management and project delivery (you can take an idea from oven to launch).
• Strong budget management experience with proven ROI outcomes (you know how to make every dollar work as hard as a baker at 4am).
• Proven ability to motivate, mentor, and manage (you lift others up and bring out their best)
• Degree or Diploma in Marketing, Business, or a related field.
• Proficiency in Microsoft Office Suite (Outlook, Excel, Word, PowerPoint)—your everyday toolkit.
• Full Australian working rights (essential).

The Icing on Top

While not essential, it would be extra sweet if you also bring:

• Experience with marketing automation, CRM platforms, or retail loyalty programs (because who doesn't love a loyalty freebie?).
• Experience in digital and social media campaign management (you know how to get people double-tapping and sharing the donut love).
• Understanding of FMCG or QSR environments (fast-moving, quick-service vibes are second nature to you).

Your Traits

You've got the skills and the sparkle to keep our marketing mix fresh and irresistible:

• A strong understanding of creative and media campaign work (you know what makes customers bite).
• Stellar stakeholder management and influencing skills (you can bring people together like coffee and donuts).
• The ability to work at pace while keeping things fun (because life's too short for boring marketing).
• Excellent communication, presentation, and influencing skills (you can sell sprinkles to a donut).
• Sharp organisational, planning, and leadership ability (you keep all the trays stacked neatly in the display).
• An analytical mindset with strong commercial acumen (you can crunch numbers as easily as we crunch glaze).
• Adaptability, problem-solving, and results orientation (you find solutions faster than a hot jam donut sells out).
• The ability to motivate and inspire others (you lift the team up like a box of fresh donuts on a Monday morning).

Who You'll Be Teaming Up With (aka: Your Donut Dream Team)

Just like the perfect donut needs the right mix of ingredients, this role thrives on strong connections—both inside and outside the business:

Inside:

• Retail Operations, Wholesale Sales, Finance, Product Development, Supply Chain, and Senior Leadership (your everyday Daniel's family).

Outside:

• Customers, plus our extended donut crew—Creative, Media, PR, and Digital Agencies, along with Suppliers and Strategic Partners (because it takes a village to make the magic happen).

Why Daniel's Donuts?

This is your chance to be part of a bold Australian growth story. With an entrepreneurial culture, big plans, and zero corporate stiffness, you'll work with a team that's hungry to grow (and stay humble while doing it).

We're rolling out nationwide—and we need someone who's ready to roll up their sleeves and build alongside us.

This gig is your chance to shape the future of an iconic Aussie brand, who doesn't want to be a part of that