Senior Marketing Manager

Own the marketing function in a fast-growing SaaS business that's changing the way subcontractors run their operations.

About Neo

Neo Intelligence is a fast-growing construction tech SaaS company built by subcontractors, for subcontractors. Our purpose-built construction operations management platform helps subcontractors more efficiently manage their crews, strengthen relationships with contractors, and stay on top of compliance — resulting in more productive and profitable businesses.

Our software was designed by people who've lived the subcontracting reality, so it's built around what matters most on site: organising crews, building confidence with contractors, capturing records, staying compliant, and saving time.

We're a close-knit, ambitious team where your work will have a visible impact. We move fast, collaborate closely, and share a mission to help subcontractors run better businesses and grow with confidence.

The Role

We're looking for a hands-on Senior Marketing Manager to own and deliver Neo's marketing plan. This is a rare opportunity to shape the marketing function at a growth-stage SaaS company, balancing execution with strategy and working directly with sales and product to drive measurable impact.

Success will be measured by your contributions to SQLs, pipeline growth, ARR, brand growth, and supporting client retention.

What you'll be doing

Primary focus

• Campaigns
• Develop and execute integrated campaigns across paid ads, SEO, email, and social, aligned with market trends and our product roadmap, to generate demand and pipeline growth.
• Content Creation
• Produce and repurpose high-quality content (website, blogs, case studies, email, social, video) to grow Neo's brand and engage both prospects and clients.
• HubSpot Ownership
• Manage and optimise the CRM, including contacts, automation, workflows, segmentation, and reporting — delivering nurture campaigns that build pipeline. Collaborate with Sales to ensure contact data and targeting are aligned for growth.
• Website Optimisation
• Maintain and improve the website (CMS, SEO, CRO), including readiness for GenAI-driven discovery.
• Analytics & ROI
• Monitor marketing performance against targets and provide insights to continually improve ROI.

Secondary focus

• Sales Enablement
• Develop collateral, case studies, and campaign assets to support Sales and Account Management.
• Brand
• Own Neo's brand and positioning, ensuring consistency across all channels and developing messaging as the company grows.
• Supplier Management
• Brief and manage freelancers/agencies for specialist tasks.
• Product Marketing
• Translate new product features into client value through messaging, launch campaigns, and client communications.

What we're looking for

• 5+ years' B2B SaaS marketing experience, with hands-on expertise across campaigns, content, automation, and website optimisation.
• A strong execution focus - thrives on running campaigns and delivering outcomes, while able to connect activity to business goals.
• Advanced HubSpot proficiency (automation, workflows, reporting).
• Strong track record in core principles of SEO, paid campaigns, analytics, and website CMS management.
• Ability to create and adapt content across formats and channels.
• Strong analytical skills linking marketing activity to SQLs, pipeline, ARR, and retention.
• Experience supporting product marketing activities such as feature launches, client comms, and go-to-market campaigns.
• Comfortable working independently and hands-on, with experience managing suppliers where needed.
• Ability to harness AI tools to drive efficiency, productivity, and creativity across the end-to-end delivery of the marketing function.
• Entrepreneurial spirit
  -
  thrives in a fast-paced, growth-stage environment and finds creative ways to deliver impact with limited resources.

Why Neo?

If you want to take full ownership of marketing in a growth-stage SaaS business, this role gives you the chance to build, deliver, and scale with impact.

At Neo, you'll be the person who owns the marketing function and drives its direct impact on growth. You'll have the chance to build and execute campaigns end-to-end, work closely with sales and product, and see your ideas turn into real results with clients.

This role is the foundation of Neo's marketing function. As we grow, you'll have the opportunity to shape how marketing scales - with the potential to build out a team in the future.

With a company-wide STI program rolling out this year and the possibility of ESOP participation for high-performing team members, this is an opportunity to grow with us while helping to change the way commercial subcontractors run their businesses.