Storytelling & Brand Lead

2 weeks ago


Melbourne, Victoria, Australia UCentric Full time $90,000 - $120,000 per year

Melbourne-based AI Start-Up | Full-Time | In-Office

We're working with a local AI start-up that's not just thinking big, they're building
Australia's most ambitious AI company
. Backed by top talent and a bold vision, they're now looking for a
Storytelling & Brand Lead
to help shape how the world sees them.

This role isn't just about writing good content. It's about
owning the narrative
, setting the tone, and becoming the voice behind one of the most exciting names in Australian tech.

What You'll Be Doing:

  • Owning the brand narrative: language, tone, key stories, and how it all shows up across every channel
  • Leading content across website, LinkedIn, X, press, blogs, and internal comms
  • Writing, editing, and curating everything from sharp soundbites to thoughtful deep dives
  • Managing and updating the company's website and microsites in line with key moments and milestones
  • Collaborating closely with founders, engineers, and designers to surface the most compelling breakthroughs
  • Setting and maintaining editorial and language standards

Who We're Looking For:

  • Someone who lives and breathes storytelling, brand, and content
  • A high-ownership operator who thrives in fast-paced environments
  • Hands-on with writing, editing, and site updates (no task too small or strategic vision too big)
  • Detail-driven, organised, and passionate about building from scratch
  • Hungry to grow and excited to help define the voice of a new Australian tech brand

Bonus Points For:

  • Experience developing editorial guidelines or comms playbooks
  • Agency or creative studio background
  • Exposure to PR, media, or startup comms

Why This Role?

  • You'll work side-by-side with the founding team and have real influence in how the brand evolves. There's massive scope for creativity, impact, and long-term growth. If you're ready to be the voice of something big before it's big - this is your opportunity

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