Brand Storyteller

7 days ago

Melbourne, Victoria, Australia beBeeLeadership Full time $180,000 - $250,000
Marketing Visionary

As a visionary leader, you will play a pivotal role in shaping and executing the marketing strategy for a dynamic brand.

The ideal candidate will have a deep understanding of customers and their behavior, with the ability to translate insight into powerful storytelling and connections across every touchpoint.

This is a rare opportunity to join a high-performing team and make a lasting impact on business growth and success.

  • Develop and own the brand strategy, aligning with business objectives while elevating customer relevance and competitive differentiation
  • Champion the brand story, ensuring creative, content, and marketing initiatives reflect the purpose and connect emotionally with customers
  • Translate customer insights and market intelligence into strategies that drive awareness, consideration, and preference
  • Lead the seasonal and long-term marketing calendar, ensuring campaigns are integrated across all channels with clarity of message and commercial impact
  • Build and execute customer acquisition and retention strategies in partnership with Digital, CRM, and Loyalty teams
  • Shape and embed the brand's unique point of view in sustainability, community, and cultural partnerships
  • Establish and nurture long-term external partnerships (media, cultural, creative) that strengthen brand equity and customer reach
  • Direct content strategy for all brand channels (social, digital, in-store, media, PR)
  • Ensure campaigns deliver cohesive storytelling and consistent execution across every platform
  • Lead, inspire, and grow a high-performing marketing and creative team, providing clear vision, coaching, and development pathways
  • Foster a collaborative, inclusive culture where creativity and accountability thrive
  • Role-model leadership values: acting with clarity, empathy, and optimism; driving results with focus; and building cohesion across teams and functions
  • Oversee creative direction, seasonal styling, and product storytelling across all categories
  • Ensure the brand tone of voice, look, and feel are consistent, elevated, and distinctive across every customer touchpoint

Key Capabilities

  • 10+ years' experience in senior marketing leadership roles, ideally in luxury, premium retail, or brand-driven consumer industries
  • Proven ability to design and deliver strategies that grow brand equity, prompt awareness, and consideration while delivering commercial outcomes
  • Strong experience in brand storytelling, PR, partnerships, content, and creative leadership
  • Demonstrated track record of building high-performing teams and developing talent
  • Deep understanding of customer behavior and market trends
  • Strategic and creative thinker with strong commercial acumen
  • Exceptional communication and influencing skills, able to inspire teams and stakeholders
  • Experienced in leading cross-functional collaboration and managing complexity
  • Ability to balance long-term brand building with short-term commercial priorities

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