Brand Manager

Job Description

Brand Manager - Companion Animals

Join a trusted global leader in Animal Health and take your career in a new direction.

• Build your career in a permanent, full‑time role with competitive pay and benefits
• Work where innovation thrives: Macquarie Park, Sydney
• Accelerate your career growth in a high‑impact industry
• Advance with professional development in a dynamic, evolving role

The primary responsibility of the Brand Manager is to develop and implement marketing plans in line with brand strategy in order to achieve strategic and financial objectives. The Brand Manager is also responsible for working with the broader marketing and sales team to ensure effective implementation of plans.

The Brand Manager sits within the Animal Health Marketing organisation and reports to the Marketing Lead ANZ, Companion Animals.

What You Will Do

Responsibilities include, however not limited to:

• Achievement of sales targets within promotional budgets.
• Translate global brand strategies into local marketing plans.
• Develop, implement and deliver long- and short-term brand strategies in line with brand life cycle requirements.
• Use research-driven customer insight to form effective strategies, tracking results of campaigns.
• Determine the best promotional communications plan to differentiate products in the marketplace.
• Liaise with advertising agencies and other marketing consultancies on ongoing programmes, new programmes and market research, measuring the cost-effectiveness and success of each programme.
• Drive execution of the brand strategy through effective implementation of tactics.
• Update marketing plans as required, communicating any changes to relevant parties.
• Develop methods for field testing programmes, evaluate the effectiveness of promotion and advertising programmes and make recommendations for improvements or changes as necessary.
• Leverage technology to achieve optimal customer contact and champion new methods of customer interaction, including non-traditional marketing methods.
• Actively seek relationships to further the brand, e.g. our company's Animal Health Australia, global brand teams.
• Act as a brand expert and be available to customer-facing roles.
• Maintain knowledge of competitor activity, including product ranges, pricing, promotions and changes to distribution.
• Analyse competitor intelligence and incorporate learnings into the development of brand strategy and tactics.
• Keep abreast of current industry trends and regulatory changes.
• Identify potential opportunities for new product development and impact on existing products.
• Develop a network of marketing resources for future campaign activities.
• Work closely with the technical and sales teams on the development of campaigns and customer programmes.
• Communicate regularly with the sales team to implement brand strategy and tactical plans, developing sales tools and training when necessary.
• Maintain contact with distribution centres and key account customers to follow up promotion efforts and stay informed on the needs of the sales force.
• Ensure all business activity complies with relevant Acts, legal requirements and ethical standards.

What You Must have

• Marketing degree or equivalent tertiary qualification in a business-related discipline
• Prior experience in product/brand management
• Excellent written and interpersonal communication
• Proficient in Microsoft Office (Outlook, Word, Excel, PowerPoint)
• Strong numerical and financial management skills
• Self-starter with initiative; works well with minimal supervision
• Business-focused skills: multi-tasking, prioritisation, goal setting and decision-making
• Data analysis and logical problem-solving capability
• Ability to evaluate and report key metrics and campaign performance
• Efficient, deadline-driven working style
• Project management skills to initiate and complete multiple projects
• Able to collaborate cross-functionally in a team setting, demonstrating our company's leadership competencies

What You Can Expect 

• Make a real impact in a trusted, global animal health organisation, backed by strong support and encouragement
• Enjoy genuine autonomy while collaborating with a high‑performing team of like‑minded colleagues
• Access ongoing development and upskilling to accelerate your career growth
• We support flexible hybrid working
• We provide pathways to broaden your skills and explore new opportunities
• Shape and execute brand strategy, drive campaigns, and partner with key accounts to deliver results
• Be recognised for your initiative, commercial acumen, and results orientation

We are proud to be a company that embraces the value of bringing diverse, talented, and committed people together. The fastest way to breakthrough innovation is when diverse ideas come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another's thinking and approach problems collectively. We are an equal opportunity employer, committed to fostering an inclusive and diverse workplace.

Required Skills:

Adaptability, Adaptability, Agile Methodology, Animal Health Sales, Brand Management, Brand Marketing, Brand Strategy, Business Decisions, Business Management, Communication, Competitive Intelligence Analysis, Creative Campaign Development, Ethical Standards, Financial Management, Interpersonal Relationships, Marketing, Marketing Budget Management, Marketing Data Analysis, Marketing Management, Marketing Planning, Marketing Strategy Implementation, Market Research, Portfolio Management, Pricing Strategies, Product Lifecycle Management (PLM) {+ 5 more}

Preferred Skills:

Current Employees apply HERE

Current Contingent Workers apply HERE

Search Firm Representatives Please Read Carefully 
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company.  No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails. 

Employee Status:

Regular

Relocation:

VISA Sponsorship:

Travel Requirements:

Flexible Work Arrangements:

Hybrid

Shift:

Valid Driving License:

Hazardous Material(s):

Job Posting End Date:

12/9/2025

*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.

Requisition ID:R373210

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