Marketing Manager

2 weeks ago

Sydney, New South Wales, Australia Australian Broadcasting Corporation (ABC) Full time $120,000 - $130,000 per year

Apply now
Job no:
505042

Work type:
Ongoing Full Time

Location:
Sydney

Categories:
Marketing/Communications

  • Ultimo, Sydney Location
  • Base salary $120K-$130K
  • Permanent, full-time role

The Role
We're on the lookout for a proactive and energetic Marketing Manager to develop and implement strategic campaigns that bring ABC content to life for audiences across Australia. With a strong focus on screen content—including Entertainment, Drama, Indigenous, Comedy, Factual, Arts & Specialist—you'll play a key role in shaping how our stories reach and resonate with audiences both new and established.

In this role, you'll collaborate with a range of internal stakeholders to develop, brief and execute best-practice marketing campaigns that cut through in a competitive media landscape. As the brand custodian for key platforms including ABC TV and ABC iview, you'll ensure our marketing efforts are not only effective but aligned with the ABC's values and strategic objectives.

Position Description: MARKETING
About You
You're a self-motivated, content loving marketer who thrives in a fast-paced environment and brings a strong understanding of strategic brand management and how to put it into action. With a deep knowledge of linear broadcasting, online content platforms, and ABC content, you'll combine audience insights, research and industry trends to create campaigns that put audiences first.

Your expertise spans end-to-end campaign management—from strategy and execution to budget management, tracking and reporting. You bring highly developed project management skills and a proven ability to lead teams, mentor colleagues and build strong stakeholder relationships. Analytical, creative and solutions-focused, you'll be adept at adapting strategies to suit an ever-changing media environment, including social media and digital platforms.

If you're ready to shape the way Australians connect with ABC's trusted content, and you have the drive to deliver campaigns that are innovative, insightful and impactful, we'd love to hear from you.

What We Can Offer You

  • 15.4% ABC Nominated Super.
  • Paid parental, carer's and supporting partner leave.
  • Salary packaging.
  • ABC Mentoring.

More Info
In line with our focus on diversity and inclusion, applications are strongly encouraged from Indigenous Australians, people from a range of cultural and linguistic backgrounds, people with disability and LGBTQIA+ individuals. The ABC also aims to achieve a gender-balanced workforce.

To request recruitment and selection information in alternate formats, request adjustments, or if you have accessibility requirements, please contact

If you want to know more, please contact Sarah McDonald, Group Marketing Manager, Screen at
We are unable to accept email applications, please ensure that you submit your application via the online portal.
For more information on working at the ABC visit

We respectfully request that Recruitment Agencies do not submit applications for this position.

Advertised:
17 Oct 2025 3:30 PM AUS Eastern Daylight Time

Applications close:
31 Oct :55 PM AUS Eastern Daylight Time

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