Marketing and E-Commerce Coordinator

Black Star Pastry is a part of JKLP Group, a Melbourne based company that is privately owned. We own and operate Jackalope Hotels, Rare Hare Wines, Black Star Pastry and Rain Room Australia. JKLP Group is an exciting, dynamic place to work. We need talented people to join our team to help us achieve our goals.

Based at the Black Star Pastry HQ in Alexandria, we're seeking a Marketing & E-Commerce Coordinator to join the Black Star Pastry team.

As the Marketing & E-Commerce Coordinator, you'll work closely with the Head of Sales and Marketing Operations and collaborate with chefs, store managers, and external partners to bring our brand to life. You'll be responsible for content creation, social media management, e-commerce operations, and campaign execution—making this a diverse and evolving role for someone who thrives in a fast-paced, creative environment.

This is an evolving role with many different areas of responsibility that requires an adaptable person who wants to join a growing team.

Key Responsibilities

• Capture and produce engaging content for TikTok, Instagram, LinkedIn, and other platforms
• Write blogs and EDMs aligned with seasonal launches and brand storytelling
• Design graphics and signage using Figma and Adobe Creative Suite
• Manage and update the e-commerce store and website, ensuring accuracy and performance
• Analyse website data and advocate for UX improvements using Google Analytics
• Coordinate campaign execution, including scheduling, asset delivery, and performance tracking
• Create and test ad creatives for Meta and Google campaigns
• Represent the brand at expos and fairs, and in pitches to potential collaborators
• Collaborate with internal teams to ensure timely delivery of campaign assets and updates
• Monitor and respond to social media engagement across platforms
• Report weekly on campaign, social, blog, and ad performance metrics

The Successful Candidate

• 1–2 years experience in marketing, content creation, and social media
• Strong short-form video skills (TikTok and Instagram)
• Excellent writing skills for blogs, captions, and posts
• Proficiency in Figma and Adobe Creative Suite
• Familiarity with scheduling tools (Agorapulse, Meta, Google)
• Basic knowledge of paid ads (Meta Ads Manager, Google Ads)
• Ability to manage multiple projects and meet tight deadlines
• Passion for food, social trends, and digital storytelling

What We're Looking For

This role suits someone who is highly creative, digitally savvy, and passionate about brand storytelling. You'll be comfortable working across multiple channels, juggling deadlines, and collaborating with a diverse team.

If you're excited by the idea of turning cakes into content and campaigns into conversions, we want to hear from you.

Why Black Star Pastry?

We're not just a workplace; we're a financial adventure waiting to be explored.

Join us, and you'll have a front-row seat to our meteoric growth and enjoy working with a team of hands-on and autonomous professionals who get the job done and have fun while doing it.

We are passionate about our brand and enjoy a down-to-earth cohesive working environment and awesome Star Benefits that include:

• Birthday leave - one additional annual leave day per year to be taken within a week of your birthday.
• Well-being leave - one additional annual leave day to be taken for mental health & well-being.
• Birthday cake - complimentary 4-portion cake of employee's choice to be taken within a week of your birthday.
• Free, confidential counselling, support and advice through ConnectPsych.

Apply Now

Join us at Black Star Pastry and help shape the future of one of Australia's most iconic food brands.

Apply now to become part of a team that's as bold and imaginative as the cakes we create.