Digital Marketing

The Opportunity
Joining Nestlé means you are joining the largest food and beverage company in the world. At our very core, we are a human environment – passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future.

Are you a future focused digital native with a passion for storytelling, strategy, and social media? We're on the hunt for a Digital Manager Confectionery & Snacks to lead our online presence and drive meaningful engagement across all digital touchpoints

Reporting to the Head of Marketing Confectionery this position will lead the development and execution of the digital strategy and tactical plan in close collaboration with Marketing Leads & digital/e-commerce partners.

It will lead the development of digital initiatives (campaigns, tactics and programs) and drive implementation by collaborating with Cross Functional teams.

This is a critical role for the confectionery business and we're looking for someone with big ambition, energised and future focused in the world of digital and with high stakeholder management skills to embed stronger digital thinking with the brand teams.

A day in the life…
Confectionery is never boring in this dynamic role:

• Own the overall Digital & Social strategy partnering with relevant stakeholders to develop Digital components of Marketing Plans and Initiatives.
• Be future focused monitoring trends, audience insights, and platform updates to keep us ahead of the curve
• Lead social media strategy and content planning across platforms (Instagram, TikTok, Meta, etc.) to drive engagement, build brand love, and support commercial outcomes
• Collaborate with creative, brand, and product teams to deliver cohesive messaging
• Analyse performance metrics and optimize for growth, engagement, and ROI data to insights to continuously enhance planning & execution
• Execute powerful digital initiatives and programmes including campaigns leveraging digital media, eCRM, advocacy driving SEO, SEM & paid media strategy and execution maximising return in conjunction with the brand teams
• Community & Influencers: collaborating with Nestle consumer engagement services to ensure community management excellence across touchpoints
• Website & YouTube: Manage website updates/best practice for user experience working with Digital Services, or agency to facilitate implementation and leading YouTube channels.

What Will Make You Successful

• A proven track record in strategic planning & implementation of digital and social marketing
• Joining a collaborative team of specialists, you will be a strong team player with a history of delivering results in a high performing culture & dynamic environment.
• Understanding of use of best practice digital marketing tools and services and well versed in digital media basics – planning, buying and integration.
• Well-versed in the trends and innovations within the digital marketing realm and able to bring relevant insights and best practices to the business.
• Adept managing key online metrics to evaluate / track campaigns and activity
• A proactive, curious mindset with a passion for experimentation and learning

Benefits
You will have the chance to work with an outstanding and highly engaged team, build and grow your career with an inclusive, global FMCG leader.

In addition, we offer:

• Varied career experiences and personalised development support
• Access up to 5 additional days of leave to support your health and wellbeing
• Wellbeing benefits including vaccinations and health insurance discounts
• Diversity & Inclusion initiatives and program
• Paid parental and partner leave
• Purchase Leave Scheme
• Volunteering leave, Sports leave, Emergency Services leave
• Discounted Nestlé products
• Salary Sacrifice to Superannuation

Our Story
At Nestlé, we want to help shape a better and healthier world, inspire people to live healthier lives and deliver impact at a scale and pace that makes a difference. We do this by fostering an inclusive, diverse, and collaborative environment, embracing innovation, and empowering people and teams to win.

We aim to hire respectful, curious, value driven and inspiring people who care about the people's lives that we touch every single day.

Be a force for good. For more information, please visit our website Nestlé Australia Home | Nestlé Australia )

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