Digital Marketing Specialist

5 days ago

Concord West, New South Wales, Australia Best&Less Full time $60,000 - $120,000 per year

At
Best & Less
, we've been helping Aussie families look and feel great for over 50 years. Our reputation for quality, affordability and approachability has made us a household name — and now, we're growing our digital capability to match. We're looking for people who are curious, driven and up for making a difference.

The Role

We're looking for a performance-minded
Digital Marketing Specialist
to help us take our digital activity to the next level. Whether you come from
client
or
agency
side, you'll bring strong campaign and budget management skills, excellent communication, and a passion for getting results.

You'll own and optimise paid campaigns across channels like Google, Meta, TikTok and Affiliates, whilst assisting managing agency partners and consultants. You'll also be responsible for end-to-end campaign delivery — from briefing and approvals through to execution and reporting — and play a key role in supporting our SEO direction.

Strong internal stakeholder management is a must. You'll collaborate closely with eCommerce, creative, merchandising and content teams to make sure campaigns are aligned, relevant, and driving real outcomes.

What you'll be doing


• Execute paid campaigns across Google Ads, Meta (Facebook/Instagram), TikTok and Affiliate platforms — optimising for performance and budget


• Own campaign projects from start to finish — briefing, approvals, execution, optimisation and reporting


• Manage media budgets and performance goals including ROAS, CPA, CTR and conversions


• Work with external agencies to brief, review and refine paid media and creative execution


• Build strong relationships with internal stakeholders — aligning digital activity with wider marketing, trading and creative priorities


• Take responsibility for our Affiliate channel: drive and grow our affiliate partner revenue and traffic via maximising publisher relationships and value generated.


• Use tools like Google Analytics (GA4), Meta Business Manager, Google Ad Manager, Tik Tok for Business and Looker Studio to track and report on campaign performance


• Support SEO strategy through insights and planning (no hands-on technical SEO knowledge required).


• Partner with the B&L Data team to consolidate marketing conversion metrics, supporting automated performance reporting builds and rollouts.


• Keep across platform updates, market trends and competitor activity to inform future campaigns

What you'll bring


• 3+ years' experience in performance or digital marketing — either client-side or agency-side


• Proven hands-on experience with paid channels (Google, Meta essential; TikTok/Affiliates a plus) and knowledge of SEO and digital analytics. Candidates with interest in data visualization and business intelligence platforms will be highly regarded


• Confidence managing digital projects end-to-end and meeting deadlines


• Strong internal stakeholder management skills — you're great at aligning teams and keeping people informed


• Experience working with and managing agencies & external consultants


• Analytical thinker — confident interpreting data and applying insights to improve performance


• Highly organised, proactive and comfortable juggling multiple campaigns at once

Why join Best & Less?


• Be part of an iconic Australian retail brand with strong digital momentum


• Lead digital campaigns that drive measurable business impact


• Staff discounts, a fun and supportive team, and room to grow your career


• A genuine opportunity to make your mark in a fast-evolving digital space

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