Digital Marketing Specialist

4 days ago

West Gosford, New South Wales, Australia Rigon Headwear Full time

We are seeking a Digital Marketing Specialist with a keen interest in fashion to join our dynamic team. The applicant will work across our 7 brands to promote our fantastic fashion products. This is an exciting opportunity for someone with a passion for crafting targeted digital marketing strategies within the B2B and B2C space.

  • Manage the setup, optimisation, and performance of PPC campaigns on Google Ads, Meta Ads.
  • Build and maintain relationships with digital channel partners eg: Google, Facebook.
  • Allocate & monitor budget and adjust bids to gain better ROI based on performance metrics.
  • Track KPIs to assess performance and pinpoint issues.
  • Analysis of analytics to gauge the success of campaigns and improve future tactics.
  • Produce reports for management on the performance of campaigns to make data-driven decisions.
  • Oversee the consistent presence of the company on social media, aligning with our branding and marketing goals.
  • Install & manage online tools such as Google Business and Analytics, Heatmap, Zendesk etc to support the team's marketing activities.
  • Implement creative and cost-effective alternative digital marketing campaigns to broaden our digital footprint and enhance user engagement.
  • Involve onsite events as per requirements.

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