Senior Marketing Coordinator

Senior Marketing Coordinator at Axil Coffee

Location: Hawthorn, VIC

Company: Axil Coffee

About Us:

At Axil Coffee Roasters, we're passionate about crafting exceptional coffee experiences. From sourcing premium beans to creating memorable moments in our cafes, we're dedicated to innovation, quality, and community. We're seeking a creative and driven individual to join our dynamic marketing team whether you're stepping into your first marketing role or looking to take the next step.

Role Overview:

You'll support the development and execution of marketing campaigns, assist with content creation, coordinate events, and help drive brand awareness across multiple channels. This role is perfect for someone who thrives in a fast-paced environment, has a passion for coffee culture, and loves bringing ideas to life.

You will report to the Marketing Director and work closely with the Axil team and other brands within our network.

Why Join Axil?

Come and work in a creative, collaborative, and fast-paced environment as part of an iconic Melbourne coffee brand with a strong industry reputation. Get hands-on experience in digital, social, and in-store marketing with opportunities for professional growth and learning. Plus enjoy staff perks, including discounts on coffee and merchandise.

Key Responsibilities

• Coordinate marketing campaigns:
  Coordinate and implement marketing strategies across digital, social, and in-store channels with the rest of the marketing team and wider departments.
• Social Media Management:
  Manage social media content scheduling, strategy development, and performance reporting across Instagram, TikTok, and LinkedIn
• Content Creation & Production:
  Develop and execute integrated campaigns across digital, social, and in-store platforms. Plan and execute content shoots, including filming, photography, and video editing. Design in-store marketing materials, support packaging projects, and coordinate product launches
• Events, Partnership & Relationship Management:
  Manage influencer relationships, brand partnerships, and external PR agency collaboration. Additionally, you'll be able to nlan marketing events, brand activations,
• Design / Copy / Visual:
  and capture event content. Create engaging visual content aligned with brand guidelines and current platform trends
• Digital Operations & Maintenance: Maintain website functionality, upload products, and update digital promotional elements

Required Skills & Qualifications

Technical Skills

• Design Software: Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Video Editing: Experience with video editing software (Premiere Pro, Final Cut Pro, or similar)
• Social Media Tools: Familiarity with scheduling platforms (Hootsuite, Later, Buffer, etc.)
• E-commerce Platforms: Experience with website management and online store systems

Marketing & Communication Skills

• Strong understanding of digital marketing principles and best practices
• Knowledge of the latest trends.
• Excellent written and verbal communication skills
• Brand management and visual identity consistency
• Campaign development and execution experience
• Market research and trend analysis capabilities

Creative & Strategic Skills

• Creative thinking and problem-solving abilities
• Photography and videography skills
• Event planning and execution experience
• Ability to work with external vendors and agencies
• Strong attention to detail and quality control

Interpersonal Skills

• Team collaboration and leadership capabilities
• Relationship management and networking skills
• Ability to work with influencers and brand partners
• Adaptability and ability to work in fast-paced environments
• Working in a multi-disciplinary team and teamwork.

Experience and Qualifications

• 2-3 years of marketing coordination or similar role experience.
• Bachelor's degree in Business, Marketing or equivalent
• Fluency in the Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)
• Experience in retail, hospitality, or consumer goods industries (in particular specialty coffee)
• Background in both digital and traditional marketing channels
• Previous experience managing social media accounts with significant followings
• Event planning and activation experience
• Able to film and shoot quick run-and-gun videos

Please send your CV and cover letter to with the subject line Marketing Coordinator Application.

Employment Type

Full-time