Senior Brand Manager

Overview
Work for a global FMCG company with some of the world's most trusted and iconic brands. Be part of an exciting business where employees are recognised and career growth is supported.
At PepsiCo, you can Dare for Better. You can help build a world where there are more possibilities for more people, no matter what role you hold. Together, we'll make a positive impact for good. Because when we Dare for Better, we can smile at what's next. For our careers, families, communities and the planet.
Reporting to the Marketing Manager, the Red Rock Deli Senior Brand Manager (SBM) is responsible for leading the development and execution of the full marketing mix for the Red Rock Deli brand—including brand strategy, communications, and innovation.

This role manages one Assistant Brand Manager directly.

For you:

• Competitive benefits package:
• 12% annual bonus
• 20k car allowance p.a.
• Discounts on Scoopon, Luxury Escapes, Asahi Beverages portfolio
• Generous leave options (wellness, birthday, volunteer, 20 weeks parental for both primary & secondary carer, additional leave purchase/cash out)
• Lease Plan
• Health & Wellness programs:
• Discounted private health insurance
• Financial coaching
• Counselling sessions
• Flu vaccinations
• Skin checks
• Professional development programs
• Global career opportunities

Responsibilities
Key Responsibilities:
Drive Brand Growth

• Analyse consumer and market data to uncover insights and identify growth opportunities.
• Lead the development of 3-year brand plans across all Mental and Physical Availability levers to drive volume, revenue, share, and profit growth while strengthening brand equity.
• Oversee execution across functions, track KPIs, and implement corrective actions as needed.

Lead Product Innovation

• Develop consumer-led product and packaging innovation that unlocks growth for PepsiCo and the Snacking category.
• Collaborate cross-functionally (Commercialisation, Sales, Category, R&D, RGM, Insights) to align on project delivery, build robust launch plans across the 4Ps, and evaluate performance post-launch.

Creative & Activation Development

• Lead the development of campaigns from insight generation and briefing through to production.
• Ensure campaigns are consumer relevant, insight driven, and media optimised, with clear KPIs and post campaign evaluation.
• Oversee execution of media and activation plans to drive both brand equity and commercial impact.

Agency, Supplier & Global Partnerships

• Build strong relationships with key agency and supplier partners (Creative, Media, Research, Activation, Design)
• Manage budgets, timelines, and stakeholder alignment with agility and precision.
• Partner with PepsiCo global brand teams, taking learnings and applying locally in a way that strengthens the Smith's brand.

Team Leadership & Development

• Coach and develop the Brand Manager, fostering a supportive, high-performance culture.
• Provide strategic direction and mentorship across the Red Rock Deli brand team.

Qualifications
About you:

• Proven experience at Senior Brand Manager level, ideally within the FMCG sector
• Demonstrated success in leading cross-functional teams and managing complex brand portfolios
• Experience in developing and executing ATL campaigns, including media planning and consumer testing
• Exposure to product innovation, from ideation to launch

About us:
Join us and work with iconic brands like Doritos, Gatorade, Pepsi Max, Smith's Chips, Red Rock Deli, Twisties, Quaker Oats, and Bluebird NZ.

• Recognised as a Top Employer in Australia and New Zealand for the past 4 years
• Family Friendly Certification (AU)
• Australian Disability Network Member

PepsiCo is dedicated to sustainability with initiatives like EV chargers, net-zero energy efficiency, hydro trucks, and net-zero water usage. We foster innovation and empower employees to make a meaningful impact through Pep+ (PepsiCo Positive). Join us to shape the future of food and beverages with a focus on sustainability.

PepsiCo's hiring process:

• Submit your application
• Interview(s) and skills evaluation
• Online Assessment process
• Background checks

If you require reasonable adjustments at any stage of the application or interview process, please let us know. In applying for this position, you consent to your personal information being provided to PepsiCo for use in accordance with PepsiCo's Privacy Policy which can be found at the bottom of the page on PepsiCo's website