Brand Manager

About us

FISHBOWL is one of Australia's fastest-growing food brands, offering fresh, made-to-order salads with an Asian twist. Founded in 2016 in Bondi, we have expanded to over 50 locations across the east coast of Australia (Sydney, Melbourne, Brisbane, the Gold Coast, and the Sunshine Coast). In 2024, we began our global expansion with the opening of our first restaurant in New York City (trading as THISBOWL). Our founding mission – to change the culture of fast food – continues to drive our team of quality-obsessed foodies as we grow.

The role

As the Brand Manager, you'll drive the growth and consistency of the FISHBOWL brand as we continue expansion across Australia and throughout New York, trading as THISBOWL. You'll lead brand strategy, ensure local market relevance, and help shape how customers experience us - across every channel, campaign, and restaurant touchpoint.

Skills and experience

You'll have:

• 5-7+ years brand management experience, preferably in retail and/or food and beverage (or similar) industry
• Experience and passion working with both commercial and creative teams, with the ability to write briefs and manage stakeholder communications for both disciplines
• Strong commercial and business acumen. You're commercially focused and understand how to drive business outcomes for your brands, including delivering on KPIs and budget management
• Strong attention to detail and ability to manage multiple projects simultaneously
• Excellent presentation and communication skills; you're comfortable both making high quality presentations to leadership on a fast timeline
• Ability to operate in a dynamic, fast-paced environment
• Willingness to travel as needed (1-2x / month)
• Characteristics reflective of FISHBOWL's ethos: self-motivated, positivity, service-oriented, flexible, and ethical with a high degree of integrity.

Your responsibilities

Reporting to the Head of Marketing, you'll lead the development and execution of brand initiatives across Australia and the US, ensuring consistency and impact at every customer touchpoint. From campaigns to in-store experience, you'll play a key role in shaping how our brand shows up - driving connection, growth, and loyalty as we scale.

You'll be expected to:

• Develop and execute long-term brand strategies, annual business plans, and campaigns across Australia and the US to enhance market position and achieve business objectives, rooted in robust understanding of your consumer, brand, and the category and competition
• Lead consumer research and insights to help inform development of brand campaigns, including pricing, sensory, and brand tracking research
• Manage development of product strategy, including product, pricing, packaging, and pro
• motionContribute to new product development, including seasonal menu resets and LTOs
• Lead commercial and creative planning for brand activations, including opening new markets, regions, and stores
• Integrate marketing initiatives across all touchpoints: owned media (in-store, social, digital), earned media (PR, influencer, etc), and paid media (BTL/ATL)
• Analyse campaign performance and ROI; iterate quickly to optimise results
• Collaborate with cross-functional teams (Creative, Digital, Customer Experience, Operations, Supply Chain, Finance, Accounting, etc) to align brand activations across all touchpoints
• Harmonise all brand messaging, assets, tone of voice, and execution across all markets - including both Australia and the US
• Conduct monthly performance tracking for the brand and manage the budget for all brand activations, including holistic understanding of P&L, CAC/LTV, and ROI.

If you want to play a part in shaping the future of our business, we'd love to hear from you
Apply today.