Brand Manager

2 days ago

Sydney, New South Wales, Australia Lactalis Australia Full time $80,000 - $120,000 per year

Are you a digitally savvy brand strategist with a passion for early life nutrition? Join Sanulac Nutritionals as a Brand Manager for our flagship Alula brand, where you'll support the development and execution of integrated brand activities and lead digital strategies that drive engagement, education, and growth.

About The Role
This is a pivotal role that blends brand management with digital innovation. You'll be responsible for shaping Alula's brand identity across social platforms, paid media, and digital channels, while ensuring alignment with regulatory standards and commercial goals. You'll collaborate cross-functionally to deliver compelling content, optimize media investments, and elevate the brand's presence in a competitive and regulated market.

Key Responsibilities

Brand Strategy & Management

  • Lead the development and execution of brand strategies that reflect Alula's purpose and positioning in the early life nutrition category.
  • Ensure brand consistency across all digital and offline touchpoints, in alignment with regulatory and commercial objectives.
  • Collaborate with internal teams (marketing, regulatory, commercial) to deliver cohesive brand campaigns and messaging.
  • Support trade marketing digital initiatives and ensure brand alignment in retail
  • Assist with marketing projects encompassing NPD and HCP where appropriate.

Digital & Social Media Leadership

  • Co-own the strategic planning and execution of the Alula social media calendar across Facebook, Instagram, LinkedIn, Twitter, TikTok, and YouTube.
  • Lead the development of a new website, focusing on user experience, content strategy, and conversion optimization.
  • Plan and manage paid media campaigns across Google and social platforms, including always-on and tactical bursts.
  • Oversee SEM, Google Ads, Google Analytics, and other performance tools to track and optimize campaign effectiveness.
  • Guide creative content development tailored to each platform and audience segment.
  • As we prepare to launch a new website. You'll play a key role in shaping its functionality, user experience, and content strategy—ensuring it becomes a powerful tool for engagement, education, and conversion.
  • Present monthly performance reports with strategic insights and recommendations to inform future planning.

What You'll Bring

  • Degree in Marketing, Business, Communications, or a related field.
  • Minimum 3 years' experience in brand management and digital/social media marketing.
  • Proven ability to manage paid media campaigns and optimize performance using data and analytics. Experience with Meta platforms, TikTok, LinkedIn, Google Ads, and email marketing tools.
  • Strong understanding of regulated industries, ideally in nutrition, healthcare, or FMCG.
  • Certifications in Social Media Marketing, SEO, or Digital Strategy are highly regarded.
  • Excellent communication, collaboration, and leadership skills.
  • A proactive, creative mindset with a passion for purpose-driven branding.

Why Join Us?

  • Work with a brand that makes a meaningful impact in early life nutrition.
  • Be part of a collaborative and forward-thinking team.
  • Lead digital transformation and brand strategy in a dynamic, regulated industry.

  • Brand Manager

    2 days ago

    Sydney, New South Wales, Australia Found People Full time $104,000 - $130,878 per year

    About the companyBrand Manager for our large industry leading Audio Visual company based in Northern Sydney. Providing critical communication solutions to businesses across Australia and New Zealand. With a national presence and deep expertise across Audio Visual, Control & Automation and Critical Communications solutions, we partner with global brands to...

  • Brand Manager

    2 days ago

    Sydney, New South Wales, Australia iknowho Full time

    Brand Manager - FMCG (10-Month Maternity Contract)Global brand | High-growth premium FMCG categoryImmediate Start | Sydney LocationSalary: $ k + super | Hybrid Model 3:2We're on the lookout for a dynamic and commercially savvy Brand Manager to join a leading Drinks brand on a 10-month maternity leave contract.This is your chance to take ownership of a...

  • Brand Manager

    3 days ago

    Sydney, New South Wales, Australia Connect APAC Full time $90,000 - $120,000 per year

    Connect APAC are delighted to partner with a leading Consumer Goods organisation in their search for a Brand Manager. This international organisation is a leader in their category (Toys) with a portfolio of market leading brands. Reporting to the Marketing Manager Australia/New Zealand, the Brand Manager holds accountability for assisting to deliver the...

  • Brand Manager

    2 days ago

    Sydney, New South Wales, Australia THISBOWL FISHBOWL Full time $90,000 - $120,000 per year

    About usFISHBOWL is one of Australia's fastest-growing food brands, offering fresh, made-to-order salads with an Asian twist. Founded in 2016 in Bondi, we have expanded to over 50 locations across the east coast of Australia (Sydney, Melbourne, Brisbane, the Gold Coast, and the Sunshine Coast). In 2024, we began our global expansion with the opening of our...

  • Brand Manager

    2 days ago

    Sydney, New South Wales, Australia Amber Beverage Australia Full time $80,000 - $120,000 per year

    About usAmber Beverage Group (ABG) is a rapidly growing global spirits company. ABG produces, bottles, markets, distributes, exports, and retails a comprehensive range of beverages of both owned and complimentary third-party brands. The company has grown from its original core production business established in 1900, to a global spirits industry player that...

  • Brand Manager

    2 days ago

    Sydney, New South Wales, Australia TPG Telecom Full time $90,000 - $120,000 per year

    The Brand Manager is responsible for the strategic development of core Brand Pillars – this entails implementing the brand strategy and end to end annual planning and execution to key segment groups to drive Brand Awareness, consideration, and connections amongst target customers.Bring your 'you' to TPG Telecom, and help us build meaningful relationships...

  • Brand Manager

    2 days ago

    Sydney, New South Wales, Australia Takeda Full time $80,000 - $120,000 per year

    By clicking the "Apply" button, I understand that my employment application process with Takeda will commence and that the information I provide in my application will be processed in line with Takeda's Privacy Notice and Terms of Use. I further attest that all information I submit in my employment application is true to the best of my knowledge.Job...

  • Brand Manager

    2 days ago

    Sydney, New South Wales, Australia Takeda Full time $90,000 - $120,000 per year

    By clicking the "Apply" button, I understand that my employment application process with Takeda will commence and that the information I provide in my application will be processed in line with Takeda's Privacy Notice and Terms of Use. I further attest that all information I submit in my employment application is true to the best of my knowledge.Job...

  • Brand Manager

    2 weeks ago

    Sydney, New South Wales, Australia EPHealthcare Full time $80,000 - $120,000 per year

    The CompanyThis mid-sized pharmaceutical company is renowned for its innovation and market progression. It is well on the way to building an agile and forward-focused team of industry professionals who are all drawn to the career growth that will come with this journey. This company is looking for a Brand Manager to focus on their highly specialised...

  • Area Manager

    2 weeks ago

    Sydney, New South Wales, Australia Brand Collective Full time $90,000 - $120,000 per year

    ABOUT REVIEWFounded in 1985, Review is an Australian fashion brand famous for playful colour, vintage-inspired details, flattering cuts, quality fabrications and a modern sophistication that help her to feel confident and beautiful on the special moments she wants to remember throughout her life. Our mission is to provide effortlessly wearable, distinctively...