Head of Digital Media

5 hours ago

Sydney, New South Wales, Australia Peeps Consulting Pty Ltd Full time $90,000 - $120,000 per year

We're looking for a strategic and hands-on Head of Performance and Digital Media to lead a growing digital and performance media team within a highly awarded full service agency.

This role is all about delivering attention-grabbing digital campaigns, working seamlessly with creative teams, and transforming data into actionable insights that drive strategy and tangible business results.

As a senior leader, you'll be client-facing—offering thought leadership on the evolving landscape of automation, AI, and media innovation. You'll also lead a team of digital and performance specialists who collaborate closely with the broader media and creative teams.

This is a pivotal opportunity to shape future-ready solutions that connect performance, creativity, and technology—including the setup and optimisation of advanced data dashboards for planning, measurement, and reporting excellence.

Key Responsibilities

Team Leadership & Mentorship

  • Lead, inspire, and mentor a talented digital and performance media team across all digital channels.
  • Foster a culture of continuous learning and professional development.

Outcome-Driven Optimisation

  • Maintain a strong focus on measurable outcomes, translating complex data into clear, actionable optimisations.
  • Implement robust measurement frameworks to track and report on KPIs.

Integrated Campaign Collaboration

  • Partner with creative and strategic teams to build integrated, insight-led campaigns.
  • Ensure seamless execution across all consumer touchpoints.

Strategic Client Insights

  • Provide clear, data-driven insights to inform client strategy.
  • Translate complex analytical findings into compelling client narratives.

Trusted Client Advisor

  • Act as a partner to clients, presenting innovative strategies, performance results, and AI-driven opportunities.
  • Build long-lasting relationships based on trust and demonstrable value.

Futureproofing & Innovation

  • Stay ahead of automation, martech, and digital innovation trends.
  • Identify and implement new technologies to maintain a competitive edge.

About You

  • Bachelor's degree in Marketing, Business, Analytics, or related field.
  • Proven success in driving measurable outcomes across diverse industries and client portfolios.
  • Track record of building, scaling, and optimising high-performing digital campaigns (Paid Search, Paid Social, Programmatic).
  • Strong leadership experience managing and developing high-performing teams.
  • Hands-on experience with major ad platforms (Google Ads, Meta Ads Manager, DV360, The Trade Desk) and analytics tools (GA4, GTM).
  • Expertise in dashboards, measurement frameworks, and data consolidation.
  • Experience in a fast-paced agency environment or managing complex in-house operations.
  • Proficiency in using AI/ML tools for segmentation, creative optimisation, bidding, and forecasting.

What's on Offer

  • Competitive salary package
  • Professional development opportunities
  • Regular feedback and career progression support
  • Hybrid working environment
  • Progressive parental leave policies
  • Extra leave days and flexible working options
  • Pet-friendly workplace

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