Brand Specialist

5 hours ago

Melbourne, Victoria, Australia ITW Full time $90,000 - $120,000 per year

Brand Specialist – Join a Global Leader in Innovation

Are you ready to take your marketing career to the next level?

At ITW we're not just a company; we're a community of innovators. We're seeking a passionate Brand Specialist to help shape and grow some of the most trusted brands in the construction industry. This role offers the chance to make a tangible impact, working across digital, trade and brand channels to deliver meaningful results.

About ITW

  • A Fortune 300 Company: With a legacy spanning over a century, ITW is a global industrial leader operating in diverse markets.
  • Innovative Brands: Our portfolio includes trusted names like Paslode, Pryda and Ramset.
  • Entrepreneurial Culture: We empower our employees to think creatively, take ownership and drive positive change.

About the Role

Based in NSW or VIC and reporting to the Marketing Communications Manager, this hybrid role will see you at the forefront of brand and marketing initiatives for ITW's Concrete Systems division.

As our Brand Specialist, you will:

  • Lead branding initiatives: Own, design and execute strategies that strengthen brand value and drive engagement.
  • Deliver campaigns: Develop compelling digital, social and trade marketing campaigns to increase reach and awareness.
  • Support product launches: Collaborate with sales, product and engineering teams to deliver content and campaigns that bring new products to market.
  • Enhance digital presence: Manage and optimise websites, social media, SEO/SEM and eCommerce assets to connect with customers.
  • Build strong partnerships: Work with agencies, media partners and influencers to expand brand visibility.
  • Measure success: Monitor campaign performance, track ROI and continuously refine strategies for maximum impact.

What You'll Bring

  • Minimum of 3 years' experience in a brand, communications or digital marketing role.
  • Hands-on experience with Meta Business Suite, Google Advertising, MailChimp (or similar), Adobe Creative Suite and Canva.
  • Proven ability to plan and execute campaigns across digital and traditional channels.
  • Strong copywriting, editing and stakeholder engagement skills.
  • A tertiary qualification in Marketing, Communications or a related field.

Why Join ITW?

  • Unlock Your Potential: We'll support you to grow your skills and career.
  • Collaborative Culture: Work in a team that values creativity, innovation and support.
  • Flexibility: We're committed to work-life balance and open to flexible working arrangements.
  • Competitive Package: Enjoy a comprehensive benefits offering with career development opportunities.

Ready to Make a Difference?

If you're looking for a role where your ideas can shape the future of industry-leading brands, apply today and join us at ITW.

ITW is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, or national origin.

Applicants must reside in Australia and have full working rights.

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