Marketing Manager

13 hours ago

Brisbane, Queensland, Australia Talentmatics Full time $80,000 - $120,000 per year

Marketing Manager – Industrial AI & IoT Solutions

Location: Milton, Brisbane Experience: 5–10 years

Role Overview

We're seeking a dynamic Marketing Manager who can position client as a leader in Industrial AI solutions across Australia and global markets. The ideal candidate will develop and execute integrated marketing strategies to drive brand visibility, generate qualified leads, and build thought leadership in our target industries.

Key Responsibilities

Brand & Awareness


•Strengthen client brand presence across Mining, Metals, Food & Beverage, and Utilities sectors.


•Develop marketing campaigns around award recognitions (IMARC 2025), white papers, and innovation showcases.


•Oversee digital, event, and partner marketing initiatives to position client as the preferred reliability partner.

Content & Communication


•Lead creation of brochures, capability statements, white papers, and case studies.


•Collaborate with technical teams to develop product-focused content


•Manage corporate website and LinkedIn content calendar for consistent messaging and engagement.

Lead Generation & Campaigns


•Drive demand generation through targeted email, LinkedIn, and partner campaigns.


•Work closely with sales to build a consistent pipeline of qualified leads and track conversions.


•Develop campaigns promoting tangible customer outcomes

Events & Partnerships


•Plan and manage participation in major industry events (e.g., IMARC, Austmine, FoodTech).


•Coordinate webinars, demo sessions, and joint campaigns with strategic partners.

Analytics & Reporting


•Define and monitor key marketing KPIs — brand reach, lead conversion, content engagement, event ROI.


•Maintain dashboards and marketing performance reports for leadership.

Qualifications & Skills


•Bachelor's or Master's in Marketing, Business, or related field.


•5–10 years' experience in B2B or industrial marketing (preferably technology, manufacturing, or SaaS).


•Strong understanding of digital marketing, CRM, and content strategy.


•Excellent writing, communication, and storytelling skills.


•Experience with design tools (Canva, Adobe Suite) and CRM systems (HubSpot, Zoho, or similar).


•Ability to manage multiple campaigns and cross-functional collaboration.

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