Marketing Analyst

About KPay Group

KPay Group (KPay) is a leading fintech company revolutionising how businesses get paid. We empower over 72,000 merchants across Hong Kong, Singapore, Japan, and Australia with simple, smart, seamless, and secure technology solutions. Through a one-stop platform for financial management, business operations, and digital transformation, we help small and medium-sized enterprises scale with confidence in the digital economy.

In 2024, KPay raised a record-breaking USD 55 million in Series A funding - the largest fundraising globally in the payments sector that year - fueling our rapid expansion across APAC. Recognised as one of
Forbes Asia's 100 to Watch (2025)
and awarded
PayFac of the Year (2025)
, KPay continues to redefine fintech innovation and business empowerment.

Role Mission

We're looking for a curious, data-minded Marketing Analyst to uncover insights that shape our strategy and strengthen our go-to-market efforts. You'll turn research, trends, and performance data into clear recommendations that guide campaigns, content, and product launches. Perfect for someone eager to learn fast, work across multiple marketing functions, and grow with a brand in its foundational expansion phase.

Responsibilities

1) Marketing Insights & Analytics

• Track, analyse, and report on marketing performance across key channels (paid social, website, email, content, events).
• Build dashboards and weekly/monthly reports to highlight trends, performance shifts, and actionable learnings.
• Measure campaign effectiveness and provide data-backed recommendations for optimisation.
• Monitor competitor activity, market trends, and category shifts to inform strategy.

2) Campaign Support & Execution

• Work with the marketing team to plan, execute, and measure campaigns across brand, product, digital, and offline.
• Identify emerging opportunities (audience segments, formats, creatives) using behavioural and platform insights.
• Support A/B testing across landing pages, ads, and content to improve engagement and conversion.

3) Market Research & GTM Support

• Conduct research to understand merchant behaviour, pain points, motivations, and market gaps.
• Analyse qualitative and quantitative data to shape messaging, product positioning, and go-to-market strategies.
• Compile competitor analyses, market sizing, and industry reports when needed.
• Assist in researching and drafting press releases, including identifying angles, structuring key messages, and gathering supporting data.

4) Continuous Improvement

• Recommend improvements to campaign workflows, analytics processes, and data visibility.
• Stay up to date with industry tools, analytics best practices, and new marketing technologies.

Requirements

• Bachelor's degree in Marketing, Business, Communications, Data Analytics, or a related field (or equivalent experience).
• 1–3 years of experience in a marketing, analytics, or growth-related role.
• Strong analytical skills — comfortable with numbers, insights, and turning data into stories.
• Experience with analytics tools (e.g., Google Analytics, Looker Studio, Meta/LinkedIn dashboards, CRM reporting).
• Solid understanding of digital marketing fundamentals (funnels, attribution, paid ads, content performance).
• Excellent communication skills — able to present insights clearly and concisely.
• Highly organised, self-motivated, and able to manage multiple projects in a fast-moving environment.

Nice to Have

• Experience in a startup, fintech, or SaaS environment.
• Familiarity with SQL, Excel modelling, or basic data visualisation.
• Understanding of SEO, paid marketing metrics, and user behaviour analytics.

Why Join Us?

• Build from the ground up: Play a key role in shaping the brand's creative voice during its foundational growth stage in Australia.
• Fast-track learning: Work closely with senior marketing and product leads, gaining hands-on experience across campaigns, storytelling, and brand strategy.
• Dynamic startup environment: Join a lean, ambitious team where your ideas matter, your growth is accelerated, and your work has a visible impact.