Digital Creative Lead

Purpose

The Digital Creative Lead role is an exciting new role for Country Road and will manage digital-first creative concepting, planning, development and execution to support the strategic and commercial goals of the brand. Reporting into Country Road's Creative Manager, this role is responsible for digital-first content including social-first video, animation and digital creators – working both in-house and with external partners to innovate and scale Country Road's approach to digital content. This role will also support the broader Country Road Creative team on brand campaign and product creative, bringing a digital-first lens to what we do, ensuring alignment and innovation across all channels. To be successful in this role, you will bring an innovation mindset to the team – looking at ever-evolving digital content trends to identify opportunities to continuously evolve the brand's content mix.

Key Accountabilities

• In partnership with the Head of Marketing and Creative Manager, develop a digital content strategy and roadmap to fuel brand and commerce across digital platforms
• Digital-first creative concepting, planning, development and execution
• Concept and produce digital-first content for Country Road's existing seasonal product shoots
• Spearhead new digitally native content development streams – including iPhone capture, CGI, animation, illustrations and more
• Work with internal and external partners to develop content, including digital freelancers and creators
• Support the broader Country Road Creative team on brand campaign and product creative, bringing a digital-first lens to what we do, ensuring alignment and innovation across all channels
• Work with and oversee the output of the graphic design and copywriting teams
• Work in partnership with cross-functional teams – especially marketing, customer insights and product teams – to ensure content is developed in tune with customer, commercial and channel priorities
• Ensure all digital content output has clear measurable goals, and work with marketing colleagues to use performance insights to continuously improve content output
• Monitor new digital and innovation trends, to identify opportunities to continuously evolve the brand's content mix.

Key Capabilities

• A degree in creative arts, graphic design, video editing, marketing, communications, or a related field
• Creative, innovation mindset
• Graphic design skills
• Video editing skills (preferred)
• Excellent communication skills, both written and verbal
• Strong attention to detail
• Strong organisational skills with the ability to handle multiple projects simultaneously and meet deadlines
• Ability to work in a high pressure and fast paced environment
• Ability to build and maintain effective relationships with internal teams and external partners
• Collaborative team player who values input from others.

Why work for CRG?

The Country Road Group is one of Australasia's largest Lifestyle Brand Houses comprising of iconic brands such as Country Road, POLITIX, Trenery, Witchery and MIMCO. Here are some of the great things we offer:

• Generous employee discounts across our House of Brands
• Seasonal clothing allowance
• An additional day of leave for your birthday
• An Industry leading Parental Leave Program
• Flexible working arrangements to support work/life balance
• Annual learning calendar to support the ongoing development of our team
• Support community partnerships across our Corporate Social Responsibility Program
• We are committed to operating ethically, sustainably, and responsibly.

About Country Road

As Australia's favourite lifestyle brand, beloved around the world, we deliver timeless Australian style that is designed for life and made to last.