Digital Wine Club Coordinator
2 days ago
Key Responsibilities
Wine Club Management
Manage and grow Red Hill Estate's Wine Club program, engaging consistently with our members.
Coordinate all wine club releases throughout the year, including communication, packaging, and fulfilment with logistics partners.
Develop engaging email campaigns to drive membership, awareness and sales.
Maintain and grow our customer database (Shopify/Klaviyo) and ensure high-quality data and member experience.
Provide support at wine club, in-house and offsite events as required to share the Red Hill Estate story, ensuring messaging is both relevant and accurate.
Social Media & Digital Marketing
Plan, create and schedule engaging brand content across Instagram, Facebook and LinkedIn.
Build and execute a TikTok content strategy for our restaurant and onsite retail concept store, Zaza.
Develop content calendars aligned with marketing campaigns and product launches.
Assist in coordinating and executing photography and videography briefs to keep our content library up to date.
Engage with our online community, responding to enquiries and nurturing relationships.
Support e-commerce growth with compelling website and email marketing content.
Reporting & Collaboration
Track performance metrics and prepare monthly reports on subscription and wine club growth, engagement and sales.
Work collaboratively with the Marketing Manager, Cellar Door & Restaurant and Kitchen teams to align messaging and experiences.
Assist with events, campaigns, partnership activations and daily site tasks when required.
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