Paid Search Specialist

2 days ago

Cremorne, Victoria, Australia First Page Full time $80,000 - $120,000 per year

As APAC's highest-rated digital agency, First Page has seen insane growth and won numerous awards over the past four years. Our mission is to create amazing digital experiences with game-changing strategies.

First Page offers explosive SEO growth, data-driven ad campaigns, transformative content marketing, and high-quality lead generation for some of Australia's most reputable brands. When it comes to Digital Marketing, it's the First Page, or it's nothing. We live by this motto our name .

The Opportunity:

As a Performance Media Specialist at First Page, you will play a crucial role in our specialised performance media team, leveraging your expertise to deliver outstanding results for our clients.

You'll be part of a global performance agency that houses some of the brightest marketing minds globally. The collaboration and knowledge sharing between our talented team members are exceptional.

What You'll Be Doing:

  • Developing and executing a variety of paid search strategies to drive leads and sales for our clients, including some of Australia's largest brands.
  • Conducting tests, measuring, collecting, and analysing data to identify trends and insights, ensuring maximum ROI across multiple paid search campaigns.
  • Tracking, reporting, and analysing website analytics, PPC initiatives to optimise performance and meet client goals.
  • Creating and optimising campaigns aligned with best practices across Google Ads.
  • Managing campaign expenses by staying on budget, ensuring spend pacing is on track for all accounts, and reconciling discrepancies.
  • Performing ongoing paid keyword discovery, expansion, and optimisation.
  • Collaborating with design, content, SEO, and search teams to define advertising requirements and align all content with best practices.
  • Serving as a technical point of contact for the Account Management team, addressing any technical questions and providing training and support.
  • Conducting market research on keywords, consumer trends, and competing brands, utilising data to inform marketing strategies.
  • Monitoring and reporting on key metrics such as conversion rate, CPCs, CPMs, ROI, CPL, and customer acquisition rates.
  • Generating performance reports and analytics for presentation and review, staying abreast of the latest advancements in search engine marketing, social media trends, PPC strategies, and best practices.

What We're Looking For:

  • Extensive experience in the Paid Search space, particularly with Google Ads, Google Shopping.
  • Proven track record in building and optimising campaigns for both e-commerce and service-based clients.
  • Knowledge of backend systems, including Shopify and WordPress.
  • Familiarity with Google backend tools and metrics.
  • Minimum 3 years of proven SEM experience, successfully managing PPC campaigns with Google Ads, Google Shopping, Search, Display, and Analytics.
  • Strong analytical skills with experience generating SEM reports and familiarity with A/B and multivariate experiments.
  • Exceptional organisational skills and the ability to prioritise and manage workloads effectively.

Benefits:

  • Hybrid working environment.
  • An unbeatable company culture with a 4.8/5 Glassdoor rating
  • Catered lunch on Fridays and fully stocked beer & wine fridge.
  • Join a company that is on a rapid growth trajectory strong
  • Be mentored by some of the best in the game.

If you have a passion for digital marketing and want to work with some of Australia's coolest brands, this role is for you

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