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Senior Marketing Media Manager

2 weeks ago

Sydney, New South Wales, Australia Employ Full time $90,000 - $120,000 per year

Shape the marketing narrative of Australia's premier basketball organisation Hoops Capital seeks an experienced Senior Marketing & Media Manager to lead our marketing strategy across the Sydney Kings, Sydney Flames, and Youth Academy programs. This pivotal role combines strategic marketing leadership with hands-on media management, offering the unique opportunity to work with world-class athletes while driving brand growth and fan engagement.

What You'll Lead:

Strategic Marketing Leadership - Drive integrated marketing strategy and campaign planning across Sydney Kings, Flames and Academy brands while collaborating with ticketing and membership teams

Digital Campaign Management - Lead performance marketing initiatives across all paid channels while mentoring the Digital Marketing Specialist and optimising data-driven ROI outcomes

Media Relations & Crisis Management - Serve as primary media spokesperson, cultivate journalist relationships, and manage all communications including crisis response and reputation protection

Content Strategy & Production - Direct creative content planning, oversee high-quality video/visual production for game days and campaigns while ensuring strategic brand alignment

Brand Consistency & Fan Engagement - Champion unified brand voice across all touchpoints and develop storytelling initiatives that create emotional connections between fans and players

Performance Analytics & Optimisation - Monitor marketing KPIs, analyse campaign effectiveness, and implement data-driven improvements to maximise budget efficiency and marketing impact

What You Bring:

  • Tertiary qualification in marketing, media or communications together with a proven track record delivering integrated campaigns with strong team leadership and mentoring capabilities
  • Hands-on experience with performance platforms, marketing automation, and data-driven optimization across multiple channels
  • Exceptional communication skills with demonstrated experience managing media relationships and tight deadlines
  • Understanding of Australian sports landscape, fan engagement dynamics, and preferably basketball culture with ticketing/membership experience would be helpful but not essential
  • Video content creation knowledge, editorial instincts, and innovative campaign development with strong project management abilities

Ready to Lead Our Marketing Strategy?

In return you will work alongside a team of elite professionals on and off the court, with a competitive market salary package + benefits.  Enjoy the spoils of a dynamic, fast-paced environment with exciting game day experiences, professional development opportunities in growing sports organisation. 

Apply now with your CV to or contact Glen McGrath on for further information.