CRM & Email Lead

About Cranky Health

Cranky Health is the parent company of iconic Australian brands, The Man Shake, The Lady Shake, Famous Nutrition and Nutrabalance. It's a great Australian success story.

Born from the heartbreak of losing a friend to a heart attack, Cranky Health began as a passion project and has since evolved into a multi-brand category leader. In ten years, it has helped thousands of Aussies and Kiwis be healthier, lose weight simply and still live their busy, fun lives to the fullest. The company is in its next phase of exciting growth. With the addition of Famous Nutrition sports supplement range, and GLP1 support shakes, Cranky's life-changing range now has scientifically proven health products for everyone.

Our culture

We are a dynamic, innovative, and passionate team that thrives on both hard work and success. We value honesty, curiosity, and a customer-first mindset. As a truly omnichannel business, you'll gain exposure to digital eCommerce, direct-to-consumer data and insights, and partnerships with Australia's leading retailers and pharmacies. If you're ready to roll up your sleeves and get involved, you'll find a fast-paced and rewarding career with us.

Be part of our growing team

As our CRM & Email Lead, you will be the driving force behind our customer communication strategy - owning the end-to-end execution of email and SMS campaigns across acquisition, conversion, and retention journeys. This is a hands-on role where you'll blend creativity, data-driven decision making, and a deep understanding of the customer lifecycle to deliver measurable growth.

You will collaborate closely with our marketing, content, digital, and analytics teams, ensuring our campaigns are not only timely and relevant but also high-impact and aligned with brand goals.

Key Responsibilities

• Campaign Ownership
  – Plan, build, test, and deploy high-performing email and SMS campaigns across the full customer lifecycle (acquisition, onboarding, conversion, retention, and win-back).
• Automation & Flows
  – Create and optimise automated journeys (welcome offers, abandoned cart, post-purchase, reactivation, etc.) to maximise customer engagement and revenue.
• Lead Generation
  – Develop and execute acquisition email strategies that turn leads into new, loyal customers.
• Content & Copywriting
  – Write, edit, and optimise engaging, brand-aligned content that converts across email and SMS.
• Segmentation & Personalisation
  – Use data and insights to deliver personalised and relevant messaging at each stage of the journey.
• Testing & Optimisation
  – Run A/B tests on subject lines, copy, CTAs, creative, and layout to continually improve results.
• Analytics & Reporting
  – Monitor performance metrics (deliverability, open rate, CTR, CVR, unsubscribes, SMS CTRs, ROI), and provide actionable insights and recommendations.
• Compliance & Best Practice
  – Ensure deliverability, list hygiene, and adherence to privacy and spam regulations.
• Cross-Team Collaboration
  – Work with Campaign Executive to align calendars and ensure campaign timing, messaging, and cadence are integrated across channels.

On day one you'll have

• 4+ years' experience in email and CRM marketing, ideally within eCommerce, DTC, or digital retail.
• Proficiency with platforms such as Klaviyo, Salesforce Marketing Cloud, HubSpot, or Braze.
• Hands-on experience building and optimising lifecycle and promotional campaigns.
• Strong understanding of segmentation, targeting, personalisation, and lead generation tactics.
• Excellent copywriting skills for short- and long-form content across email and SMS.
• Comfort with HTML/CSS for formatting and troubleshooting.
• Analytical mindset with experience using GA, BI tools, and CRM dashboards.
• Strong project management, prioritisation, and cross-functional collaboration skills.
• Familiarity with SMS and push marketing platforms.

What's on offer?

• Impact from day one
  – full ownership of email & CRM in a fast-growing health and wellness business.
• Career growth
  – step into a lead role with the opportunity to deepen expertise and broaden scope over time.
• Innovation freedom
  – test new tools, flows, and content strategies that directly impact revenue.
• Visibility
  – your work will be tied to core business growth and recognised at senior levels.
• Flexibility & culture
  – enjoy a supportive team environment and hybrid working arrangements.
• Purpose-driven mission
  – help improve health and wellness outcomes for Australians.

Ready to make an impact?

If you're excited by the power of personalised messaging, thrive in fast-paced environments, and want to lead the charge on email and CRM—we'd love to chat.

Apply today and help shape the exciting journey of Cranky Health.