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Digital Media Associate
2 weeks ago
Digital Media Associate
Responsibilities Will Include
- Implement, test, track, and report on a variety of digital media placements
- Coordinate with media planners, client solutions, creative and data teams to ensure that campaigns launch and track properly.
- Coordinate with media vendors to make sure that all placements are pushed live on time
- Work closely with internal teams to create reports that cater to our clients' business objectives, identify successes and opportunities, as well as reasoning behind campaign performance.
- Assist account managers and media planners with a variety of day-to-day tasks.
- Learn the media planning process; strengthen relationships with clients and vendors.
- Research new trends in the industry on an ongoing basis.
- 1 year's experience planning and executing digital media campaigns
- Working knowledge of Google Marketing Suite (Google Ads - Search/YouTube, Campaign Manager / DCM, Demand Gen, Performance Max), DSPs and social advertising platforms, including Meta Ads Manager.
- Excellent communication skills under high-pressure situations both internally and externally
- Expertise in managing expectations against timelines and project delivery
- Deep interest in digital media emerging technology
- Confidence in advising team on campaign performance and setting KPIs and goals
- Experience in offline media
- Understanding of and preferably previous experience working in data and analytics
- Proficiency in MS and Apple office suites
