Performance/Activation Director

Overview of the job

JOY is one of Australia's leading independent agencies. We opened our doors 20 years ago,

motivated by a desire to do better, more creative, more successful work to drive growth for our

clients - and to have a great time doing it

We are a values-driven organisation.
Care, Substance, Vision and JOY is what we value
. This is what underpins our high client and staff retention history. We truly are different to the rest, and we'd love to talk to you about why and how.

With an integrated offering spanning Media, Creative, and Brand, we act as trusted advisors to a

great set of clients, and our business has enjoyed significant growth over the past 12 months.

We are currently looking for a detail oriented, passionate
Activation Director
to join our team,

where you'd have the opportunity to work with a range of clients in entertainment, lifestyle, auto,

and finance.

This role is different to most other platform buying roles.
This is an opportunity to work in a
highly integrated agency
, collaborating heavily with
creative teams
to create truly holistic & innovative campaigns that deliver real and meaningful results for clients.

It is also a real opportunity for someone starting on their leadership journey, managing and leading a team of activation individuals. You will have a strong voice at the table internally as a knowledge base of everything media platforms, and be seen as a valued extension of our clients marketing teams and a trusted advisor for everything platform related. We are looking for individuals who have experience in any media buying platforms such as
Google

ads, DV360, Meta and Yahoo, TTD and Amazon ads
and wishes to continue to expand and experience differing technologies.

Why you will love this role

• As someone who is proactive and takes initiative, you will enjoy the ability to completely own tasks and lead client projects, driving digital planning and optimisation for clients. You'll be given the chance to own and cultivate client relationships.
• You will collaborate with some of the smartest and most creative minds in the business in both media and creative on a daily basis, the learning opportunity is huge and the opportunity to build amazing campaigns is even bigger. Come meet us, you will see.
• Our clients are open to new ways and highly respectful of JOY's contribution to their business. Our client partnerships are truly different to the norm.
• Your working experience will be JOYful. We believe you should get great satisfaction out of the work you do, and have a great time doing it. A rich agency culture is what sets us apart.

What you will need to bring to the table

• A solid foundational understanding of marketing, communications and media fundamentals. What works, how it works best and why.
• A strong understanding of how media buying platforms work, such as Google ads, Meta DV360 & Amazon ads. An understanding on how to translate a media plan into a buying strategy and implementation.
• The ability to communicate clearly to clients and internal team members on how media buying platforms operate and why a campaign is set up in a specific way
• An inquisitive nature and a thirst for personal development
• Process and admin excellence – you'll appreciate that this detail is important for clients and to operate our business effectively, and therefore have a strong attention to detail and understanding of client financial management.
• Experience in using a range of media/communications tools (e.g. Roy Morgan)
• A minimum of 5-8 years experience.

What makes a great Activation Director at JOY

• You're a collaborator. You love working with others, building on ideas and ensuring every part of the puzzle works together seamlessly.
• You find a way. You have a problem-solving way of being.
• You have a curious mind. You naturally seek to understand and have an investigative nature.
• You're pragmatic. You hate 'fluff', you focus on what matters and take smart action.
• You form strong relationships. With clients, media, your JOY team, because you know how important they are.
• Substance is your middle name. You always provide rationale.
• You're left and right brained. You'll love both analytical and creative thinking, but of course

you'll probably lean towards one.

• You're agile. You can think on your feet and move quickly to adjust to new information.
• You'll have a strong POV. You will love sharing it.
• You care. You'll treat your client's business like it is your own.
• You have vision. You think about the future, and what opportunities are on the horizon.

The Nuts and Bolts Job Description Key Tasks:

• Be responsible for a team that sets up, optimises and reports on media campaigns bought through a platform
• Support the creation of media plans, using your in-platform experience to support the client and campaign objectives.
• Manage and help develop media activation specialists who are early on in their career.
• Help manage the business for identified key clients and be a contact for all platform related communications.
• Insights/planning – Contribute to the development of strategic planning documents in line with strategic recommendation, across all digital platform-based channels, and integration with the wider media mix.
• Lead the activation product for new business pitches where required.
• Manage external digital partner relationships and ensure delivery of agreed tasks on timely manner

Process, admin & reporting:

• Manage the preparation of client documentation and financial reconciliation across client business.
• Budget management and forecasting for internal financials.
• Set up processes to reduce human error rate for financial related tasks and pacing.
• Approve and analyse all client account queries and ensure these are answered within agency guidelines.
• Ensure that activity, that is booked, is loaded into financial systems accurately.
• Ultimately responsible for managing the accurate and timely delivery of digital media reporting.

Internal Collaboration & Team Management:

• Guide and develop junior media and creative staff members, sharing your digital knowledge, mentoring, and overall fostering a collaborative team environment of enthusiasm and success.
• Help lift the overall standard of digital media practice within the agency through up-skilling of the other team members

Skills:

• Technical Thorough understanding of all digital media channels
• Understanding of digital platform based buying and planning platforms.
• Understanding of agency media systems e.g. BMD
• General Effective communication
• Client leadership
• People management
• Highly productive
• Problem solving & critical thinking
• Enthusiastic & inspiring leader
• Excellent general presentation skills
• Negotiation theory & past experience
• Sound business acumen